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How would you reinvent home ownership?
business trend analysis customer insight idea generation consumer insights buying mortgages
$1,600
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16 months ago
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*Top 4 Win $200 Each; Next 8 Win $100 Each*

As a leading mortgage lender, we have already seen Millennials deviate from previous generations in their approach to the mortgage process, often educating themselves online, comparing multiple lender options, and preferring to do things digitally.  

We expect the options for home ownership itself to also change and grow with today's younger generations.  Traditionally, we think of one person or a married couple owning one house.  We want to go beyond standard models and explore new possibilities for home ownership that will appeal to the buyers of tomorrow!  

Deliverables

We are interested in creative ideas for reinventing home ownership.  Specifically, answer the following: