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Revitalize jams, jellies and preserves for a Millennial audience

The jam, jelly and preserves market has been established for quite a long time for several generations. But over the years, the taste preferences of the buying public have changed, and young adults have stopped seeing traditional jams, jellies, and preserves as the staple items they were for past generations. As eating habits and the types of food combinations change, how can these products evolve to meet the changing times, specifically for Millennials?

$1,600
top 50%
77
submissions
DONE
5 months ago
Deliverables

Help us make jams, jellies, and preserves relevant and interesting to Millennials. In your solution, do the following:


  1. Propose a new jam, jelly, or preserve product that will catch the attention of Millennials. Explain its ingredients, how it would be used and to whom should it be marketed.

  2. Describe a new use, application, or recipe for jams, jellies, or preserves that taps into current food trends.

  3. How could jams, jellies, or preserves be incorporated into meals and snacks that aren't breakfast or peanut butter & jelly sandwiches?

Leaderboard
This challenge has received 77 submissions
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$125.00 Square pic pedros.2016 University of Great Falls
$125.00 Square pic 12418068 1000127803413134 524359937875433869 n National Institute of Technology Trichy
$125.00 Square pic img 20160214 085237617 Columbus State Community College
$125.00 L Monash University
$125.00 K University of Michigan
$125.00 K University of Maryland
$125.00 Square pic img 1623 University of Central Florida
$125.00 P University of Michigan
$33.30 Square pic practice info box profile pic University of Minnesota
$33.30 0 gplyktqgp7 mrnvcxq dkaqayul7pzucxaa3krfxtw5yilubavztokplkgalx srykf8wbj1xqid Queen's University
$33.30 U University of Utah
$33.30 H University of Central Florida
$33.30 M Bentley University
$33.30 R University of Southern California
$33.30 O University of North Carolina at Chapel Hill
$33.30 Square pic 20160401 dsc 7387 copy Universitat politecnica de Catalunya
$33.30 C University of Minnesota
$33.30 M Northern Arizona University
$33.30 Square pic win 20160606 15 14 16 pro North Carolina State University
$33.30 C The College of William & Mary
$10.50 S Houston Community College System
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$10.50 Square pic 15253289 745210345636335 1708614170183729152 n Central Michigan University
$10.50 Square pic bird average bird lifespans thinkstock 155253666 McMaster University
$10.50 Square pic photo on 5 19 12 at 3.54 pm The Ohio State University
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$10.50 Square pic img 27481 University of Massachusetts
$10.50 Square pic img 6701 University of Maryland
$10.50 Square pic img 0269 Towson University
$10.50 M Hofstra University
$10.50 Square pic 20160529 115032 University of Texas at San Antonio
$10.50 Square pic maggie pic small University of California, Santa Cruz
$10.50 Square pic img 20141120 wa0013 Johns Hopkins University
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$10.50 T University of Florida
$10.50 Square pic 13417509 10204920383928013 5381781288974370839 n University of Central Florida
$10.50 H The Ohio State University
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