Next Challenge: Did you know GEICO is a technology company?
Revitalize jams, jellies and preserves for a Millennial audience
food science product design food science detail oriented food
$1,600
top 50%
77
submissions
DONE
14 months ago
Small pic gourmet jams

The jam, jelly and preserves market has been established for quite a long time for several generations. But over the years, the taste preferences of the buying public have changed, and young adults have stopped seeing traditional jams, jellies, and preserves as the staple items they were for past generations. As eating habits and the types of food combinations change, how can these products evolve to meet the changing times, specifically for Millennials?

Deliverables

Help us make jams, jellies, and preserves relevant and interesting to Millennials. In your solution, do the following:

  1. Propose a new jam, jelly, or preserve product that will catch the attention of Millennials. Explain its ingredients, how it would be used and to whom should it be marketed.
  2. Describe a new use, application, or recipe for jams, jellies, or preserves that taps into current food trends.
  3. How could jams, jellies, or preserves be incorporated into meals and snacks that aren't breakfast or peanut butter & jelly sandwiches?
    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Leaderboard
Top 10% share $1,000 Next 15% share $400 Next 25% share $200
$125.00 Square pic 60 pedros.2016 University of Providence
$125.00 Square pic 60 12418068 1000127803413134 524359937875433869 n National Institute of Technology Trichy
$125.00 Square pic 60 img 20160214 085237617 Columbus State Community College
$125.00 L N/A
$125.00 K University of Michigan
$125.00 K University of Maryland
$125.00 Square pic 60 img 1623 University of Central Florida
$125.00 P University of Michigan
$33.30 Square pic 60 practice info box profile pic University of Minnesota
$33.30 0 gplyktqgp7 mrnvcxq dkaqayul7pzucxaa3krfxtw5yilubavztokplkgalx srykf8wbj1xqid Queen's University
$33.30 U University of Utah
$33.30 H University of Central Florida
$33.30 M Bentley University
$33.30 R University of Southern California
$33.30 O University of North Carolina at Chapel Hill
$33.30 Square pic 60 20160401 dsc 7387 copy Universitat politecnica de Catalunya
$33.30 C University of Minnesota
$33.30 M Northern Arizona University
$33.30 Square pic 60 win 20160606 15 14 16 pro North Carolina State University
$33.30 C The College of William & Mary
$10.50 S Houston Community College System
$10.50 Square pic 60 dsc 0066 San Diego State University
$10.50 Square pic 60 17861828 1380129325388272 2574088150029643379 n Central Michigan University
$10.50 Square pic 60 bird average bird lifespans thinkstock 155253666 McMaster University
$10.50 Square pic 60 photo on 5 19 12 at 3.54 pm The Ohio State University
$10.50 Square pic 60 amrit Arizona State University
$10.50 Square pic 60 capturesd University of Waterloo
$10.50 R
$10.50 Square pic 60 img 27481 University of Massachusetts
$10.50 Square pic 60 img 6701 University of Maryland
$10.50 Square pic 60 img 0269 Towson University
$10.50 M Hofstra University
$10.50 Square pic 60 20160529 115032 University of Texas at San Antonio
$10.50 Square pic 60 maggie pic small University of California, Santa Cruz
$10.50 Square pic 60 img 20141120 wa0013 Johns Hopkins University
$10.50 Square pic 60 image University of California, Santa Barbara
$10.50 T University of Florida
$10.50 Square pic 60 13417509 10204920383928013 5381781288974370839 n University of Central Florida
$10.50 H The Ohio State University