Mars Petcare
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Next Challenge: What's your design for our Air Quality Health Index? |
In recent years, the wet petfood industry has seen its sales continue to decline among pet owners. Additionally, research shows that only older demographics have continued to purchase wet petfood, and this is even more bad news if this industry wants to stay relevant in the future.
Please submit the following:
1) Propose an idea that could help rejuvenate the wet petfood industry.
2) Why do you believe your idea would be successful, and how would it be implemented?
3) If applicable, attach an artistic rendering (sketch, design, mockup, etc.) of your proposed solution
Criteria: Feel free to explore different types of deliverables for your solution. Examples could include, but are not limited to:
1) Marketing ideas
2) New product innovations
3) Use of technology
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Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
| Top 5 share $750 | Next 5 share $250 |
| $150.00 |
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Jae Lee Harvard University | |
| $150.00 |
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Kellie Ottoboni University of California at Berkeley | |
| $150.00 |
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Forrest Milburn University of Pennsylvania | |
| $150.00 |
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Cameron Porter Rose-Hulman Institute of Technology | |
| $150.00 |
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Genevieve Max University of Arizona | |
| $50.00 |
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Emma Barratt swansea | |
| $50.00 |
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Lauren Guerard apu | |
| $50.00 |
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Jacob Benedict University of Minnesota | |
| $50.00 |
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Sophie Alman Duke University | |
| $50.00 |
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Stephen Calabrese California Polytechnic State University |
