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Next Challenge: How should food companies prepare for the long-term impact of the pandemic?
Revive the purchasing of wet petfood
food science marketing food science market analysis
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$1,000
top 10
40
submissions
40
solutions max
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In recent years, the wet petfood industry has seen its sales continue to decline among pet owners. Additionally, research shows that only older demographics have continued to purchase wet petfood, and this is even more bad news if this industry wants to stay relevant in the future.

Deliverables

Please submit the following:

1) Propose an idea that could help rejuvenate the wet petfood industry.

2) Why do you believe your idea would be successful, and how would it be implemented?

3) If applicable, attach an artistic rendering (sketch, design, mockup, etc.) of your proposed solution

Criteria: Feel free to explore different types of deliverables for your solution. Examples could include, but are not limited to:

1) Marketing ideas

2) New product innovations

3) Use of technology

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clar