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Revive the purchasing of wet petfood
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In recent years, the wet petfood industry has seen its sales continue to decline among pet owners. Additionally, research shows that only older demographics have continued to purchase wet petfood, and this is even more bad news if this industry wants to stay relevant in the future.


Please submit the following:

1) Propose an idea that could help rejuvenate the wet petfood industry.

2) Why do you believe your idea would be successful, and how would it be implemented?

3) If applicable, attach an artistic rendering (sketch, design, mockup, etc.) of your proposed solution

Criteria: Feel free to explore different types of deliverables for your solution. Examples could include, but are not limited to:

1) Marketing ideas

2) New product innovations

3) Use of technology

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
5 Winners
will receive $150 each
5 Honorable Mentions
will receive $50 each
$150.00 Square pic 60 photo Harvard University
$150.00 Square pic 60 10342917 10152053893946386 8325255688024731176 n University of California at Berkeley
$150.00 Square pic 60 mindsumoprofile University of Pennsylvania
$150.00 Square pic 60 square pic 10264702 10202383747687582 6932333733248464792 n Rose-Hulman Institute of Technology
$150.00 G University of Arizona
$50.00 Square pic 60 dsc 0822 swansea
$50.00 L apu
$50.00 J University of Minnesota
$50.00 Square pic 60 imgcog neuro1.960.360.c Duke University
$50.00 Square pic 60 fractal California Polytechnic State University
Submission questions

0 characters Average: 1696 characters
Your solution must be at least 200 characters long
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