We want to help all runners maximize their own personal performance and run more effortlessly, thereby achieving their individual running goals.  Specifically, we are interested in knowing exactly what it is you are looking for in all aspects of your run, including your shoes, your actual experience, and your personal goals.  

Please help us by answering the following:

1. Describe what you are looking for from each of the following listed below.  Please be descriptive yet specific by telling us exactly what you are striving for or what you envision (this could be sensorial, emotional, physical, etc.) 
   1. Your running shoes
   2. Your experience of going for a run
   3. Your running goals (running speed, running distance, race times, etc.)
2. Propose a tagline (i.e. a couple of words or a phrase) to capture exactly what you are looking for or that describes how you want to feel from your run (whether it's from using a particular shoe, achieving a certain goal, etc.).  
3. Think about the tagline you proposed in deliverable 2.  What do you think would be most helpful in delivering that result or feeling?  Is this something that a shoe could deliver, or something that you'd have to personally achieve through the process of getting fit, participating in a race, etc?