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How would you convince consumers that self-driving cars are safe?
business business strategy strategy consumer insight
$800
top 30
175
submissions
DONE
10 months ago
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One of the major selling points of self-driving cars is that they are supposed to dramatically increase driver and road safety. The industry believes that by automating driving, using computers, and artificial intelligence the human error is eliminated. Many consumers are still hesitant and believe that self-driving cars are not as safe as they seem. We want to hear your ideas on what you would do to convince consumers that self-driving cars are safer and are the future of automobiles. 

Deliverables

Please answer the following:

  1. Do you think self-driving cars are safe? Please explain your answer.
  2. Does the brand name play a role in perceiving that a self-driving car is safer?
  3. Please explain (in detail!) how you would convince consumers that self-driving cars are safe. Think of new business and sales models, new content strategies, etc. 


    Submissions will be graded on the following criteria:
  • 1-10 Scale
Reward Tiers
10 Winners
will receive $50 each
20 Honorable Mentions
will receive $15 each
Leaderboard
$50.00 J University of California, Los Angeles
$50.00 Square pic 60 a08f4948 6ccb 4841 9639 97aaf70dff0d Roger Williams University School of Law
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$50.00 Square pic 60 38197 McGill University
$50.00 Square pic 60 wp 20180112 001 University of Virginia
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$50.00 M
$50.00 Picture?width=160 Universidad Catolica Uruguay
$50.00 K University of Central Florida
$50.00 A George Mason University
$15.00 M
$15.00 Square pic 60 20200121 192854 University of Mines and Technology, Tarkwa
$15.00 Square pic 60 dog and cat cuddling cropped Mumbai
$15.00 Square pic 60 img 20201117 123037 384 Abdul Kalam Technical University, Lucknow
$15.00 Square pic 60 matthew gaiser calgary bow headshot  1 Queen's University
$15.00 Square pic 60 profile pic Mar Athanasius College Of Engineering
$15.00 Square pic 60 new pic GAUTAM BUDDH TECHNICAL UNIVERSITY
$15.00 Square pic 60 img 20200712 160057  2  copy APJ Abdul kalam Technological University
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$15.00 Square pic 60 img 0377  2020 03 03 14 50 08 utc Honolulu community college
$15.00 Picture?width=160 Loyola University Chicago
$15.00 Square pic 60 traeonna head  web300forcircle University of Toledo
$15.00 B Ursinus College
$15.00 A University of London
$15.00 B Pennsylvania State University
$15.00 T University of Vermont
$15.00 A The Juilliard School
$15.00 Square pic 60 toon me Indian Institute of Technology - Bombay
$15.00 Square pic 60 business card image Staffordshire University
Submission questions