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How would autonomous vehicles change your life?
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74 months ago
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With life becoming more and more digital, connected, and urban, many things about the way we go about our daily lives will change. One of the most important changes will be in how we use our cars. Autonomous driving technology has improved rapidly over the last few years, and self-driving cars will soon take to the streets all over the world.

Check out this video to learn a little more about their capability.

There are a myriad of ways this will change how we live our lives and experience driving. However, they aren't all going to be easy to predict. We want to determine what changes will be most impactful when a world of self-driving cars becomes a reality.


Consider a future in which self-driving cars are established in society, then complete the following:

1. Propose a product or service that will be relevant to self-driving cars.

2. Who are the customers for this product or service? What is the product or service's value to them?

3. What activities, resources and partners are needed to make it happen?

4. (Optional) Graphics, charts, mock-ups, or any other visuals that help to better explain your product.

Things to consider:

- This challenge is provided to you by the Business Innovation unit of Mercedes-Benz. This teams develops new business models for the Daimler corporation and has launched successful products such as car2go (Carsharing in more than 30 cities worldwide with more than 1 million customers) or Boost (Kids transportation in the Bay area) in the past.

- Don't limit your answers by technological or legal restrictions that are currently limiting the deployment or operation of autonomous vehicles. We are looking for solutions that will change the world.

- Don't limit your answers by constraints imposed by our current product range.

- Don't limit your ideas to passenger transportation only (these ideas are still good, but there are many other applications for self-driving cars!).

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
5 Winners
will receive $150 each
5 Honorable Mentions
will receive $50 each
$150.00 Square pic 60 10403189 10205171911471245 4295322777800110953 n University of Central Florida
$150.00 Square pic 60 dust University of Virginia
$150.00 Square pic 60 after University of Toronto
$150.00 Square pic 60 10339703 10203062485115623 9814313221982973 n Michigan State University
$150.00 Square pic 60 20150103 003752 Indian Institute of Technology - Bombay
$50.00 Square pic 60 screenshot 2015 08 29 10 47 47 Purdue University
$50.00 Square pic 60 samantha University of Central Florida
$50.00 Square pic 60 photo on 10 1 15 at 9.52 am Florida Gulf Coast University
$50.00 M Yorku
$50.00 Square pic 60 profphoto University of Central Florida
Submission questions

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