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Next Challenge: Can you help us offer tasty, nutrient-dense foods?
What is your groundbreaking idea for a razor or hair removal product that awakens your senses?
engineering product development product design creativity design thinking engineering technology idea generation manufacturing engineering consumer insights material science
$1,600
top 11
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entries reviewed
DONE
31 hours ago
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Traditionally, shaving and hair removal brands provide mainly functional benefits:   they get the job done, but they don't deliver an enriching, self-care experience.  Their products aren't going to uplift you or make you feel calm and relaxed.  Instead, they offer mundane experiences and boring designs and scents.

As a leading personal care brand, we are looking for razor and shave preparation ideas that will make shaving enjoyable, that are experiential, and that stimulate the senses (olfactory, tactile, vision, etc.).  We are looking for creative solutions that will appeal to those who love variety, who enjoy exploring new things, and who value enriching experiences.  Personal care should give us a chance to reground ourselves, awaken our senses, and f