How would you show a friend you care in 2025?
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Imagine this scenario…

It’s January 2025. More packages are delivered by drone than by driver. Star Wars: Episode XI, the first major motion picture made entirely in augmented reality, hits AR theaters in July. Autonomous cars account for a quarter of all vehicles on American roads. Your intelligent personal assistant can access and contact your entire social network via a simple voice command.

But beneath this wave of new technology, traditional human interaction and connection is still valued. Birthday celebrations exist mostly as they did a decade ago, with one major difference: greeting cards are now a relic of the past.

With your best friend’s birthday party coming up in a few days, you’ll need to think of way to make their day special. What will you do to connect with them in a way that means something? In the context of this not-so-distant (and card-free) future, what will you do to show them you care?


We are interested in the future of meaningful connections between people.  Considering the scenario above, please answer the following:

  1. First, think back to the things people have done for you to show that they care (cards, gifts, shared experiences, celebrations, etc.).  What stands out as the most meaningful to you?  Why? 
  2. 5-10 years into the future, what would you do to show a friend that you care on his or her birthday?  Do you send something?  Create something?  Give something?  Please describe.
  3. What has inspired your idea?  Explain your thought process.  

Bonus:  Include any images, sketches, mock-ups, flow charts, videos, etc. that support your idea. 


  • Your idea should make someone feel happy, recognized, celebrated, and/or cared for.  It could be something tangible or experiential.
  • Spend some time thinking about what the future will look like 5-10 years from now.  Some of your ideas might not be possible using the technology available today, but could become so over the next decade. Feel free to think beyond technology and options that exist currently when building your ideas.
  • Please be creative and specific about your idea.  For example, an idea along the lines of "I would send my hologram to tell them happy birthday" may be futuristic, but it is not detailed or creative enough. 

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Quality of Ideas
  • Newness
  • Human Benefit
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