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In the ever-evolving landscape of skincare, packaging innovation plays a pivotal role in capturing consumer attention, enhancing brand value, and contributing to sustainable practices. The packaging not only protects the product, but also helps convey the brand's ethos to potential customers.
Presently, most skincare products are manufactured and processed in a factory. Then, the product is either stored in warehouses or sent to retail distribution centers awaiting sale. However, we are developing a direct-to-consumer product channel and creating a new primary packaging design where constraints such as shelf space and product displays are no longer a concern (ex. a vertical lotion bottle could now be horizontally shaped). We are also no longer confined to certain label shapes, or even labels at all.
At a time where e-commerce and quick-commerce channels are gaining momentum, the need for unique and disruptive primary packaging designs has never been more critical. These designs need to be sustainable, distinct from the competition, and capable of aligning with the changing supply chain dynamics. Keep in mind there should be a thoughtful focus on reducing waste with respect to materials used, changed geometry of the packaging, space taken up in transport packaging needed, etc.
Your design should be compatible across our entire product range which includes shower gels, body lotions, soft creams (tins and jars), and face wash (tube and bottle). Feel free to think outside the box and get creative - maybe even draw inspiration from other industries (ex. toys)!
We’re specifically looking for creative ideas on bottle innovation/change that will ultimately also reduce secondary (shipping) packaging.
Attach an artistic rendering of your idea (sketch, drawing, mockup, etc.).
What has your experience been like with e-commerce packaging (think Amazon or ordering from your favorite online store)? What do you like and dislike?
What is your disruptive primary packaging design for a direct-to-consumer (e-commerce) skincare line?
- Describe the shape/design and how consumers will interact with it.
- Why is your idea innovative and different from what’s on the market today?
- What changes in your design help reduce waste when it comes to materials used, packaging shape and space needed for secondary packaging during transport?
- Please keep in mind your idea should be feasible and scalable for a large skincare company!
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Submissions will be graded on the following criteria:
- 1-10 Scale
will share $1,000
will share $400
will share $200
$71.50 |
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vijay ksp | |
$71.50 |
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Lisa Buccafus University of Colorado | |
$71.50 |
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Phillips Staninski University of Chicago | |
$71.50 |
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Nicholas Ihiale University of Benin | |
$71.50 |
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Manasvi Grover | |
$71.50 |
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Avijit Majumder Manipal University | |
$71.50 |
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Reena Reetha Job | |
$71.50 |
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ERIKA FERNANDES Mumbai | |
$71.50 |
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Shweta Tomar Unversity of Florida | |
$71.50 |
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Milana Prakash | |
$71.50 |
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Pranav Roy | |
$71.50 |
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Edward Owino | |
$71.50 |
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Dhyanesh Ramamoorthy University of Cincinnati | |
$71.50 |
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Lewis Kim University of California, Berkeley | |
$20.00 |
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Taponitya Samantaray University of Hyderabad | |
$20.00 |
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Harikesh Sharma | |
$20.00 |
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Vicky Wanjiru Kenyatta university | |
$20.00 |
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gester anthony University of California, Los Angeles (UCLA) | |
$20.00 |
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Ridwan Ganiu Lagos State University | |
$20.00 |
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Uchegwuoagwu Omereji Rivers State University Of Science And Technology. | |
$20.00 |
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Abhi Gupta Indian Institute of Technology - Delhi | |
$20.00 |
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Kilega Joshua Alabama Agricultural and Mechanical University | |
$20.00 |
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Beatrice Ndero JKUAT | |
$20.00 |
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Samay Deshmukh | |
$20.00 |
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Flanagan Waldherr Amherst College | |
$20.00 |
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Nermeen Elassasy | |
$20.00 |
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fatima imran | |
$20.00 |
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Deepak Nakka | |
$20.00 |
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Marilia Gabriela UNINASSAU | |
$20.00 |
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Maharshi Tripathy | |
$20.00 |
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Mansi Goketi | |
$20.00 |
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Kehinde Adeniyi | |
$20.00 |
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MUHTASIM ISLAM University of Calgary | |
$20.00 |
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Marcus Vinícius Silva Souza | |
$5.90 |
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Isla King | |
$5.90 |
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Konstantinos Davourlis Lansing Community College | |
$5.90 |
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Edwin Okero Egerton university. | |
$5.90 |
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Ejoi Epale University of Nairobi | |
$5.90 |
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Okpamen Obasogie Landmark University | |
$5.90 |
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Nagat Oun Faculty of Economic Studies and Political Science | |
$5.90 |
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Qasim Jahangir Butt Graduation | |
$5.90 |
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Harmanjot Kaur Billing | |
$5.90 |
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Shweta Tomar ICFAI University | |
$5.90 |
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Shivani Tomar H N B garhwal | |
$5.90 |
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Pranshu Shubham | |
$5.90 |
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dina khamis jordan university of science and technology | |
$5.90 |
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Muhammad Rashid | |
$5.90 |
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Kavish Theekshana University of Moratuwa | |
$5.90 |
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Muhammad Abid | |
$5.90 |
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Jovin J Chettinad Academy of Research and Education | |
$5.90 |
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ZIAUR RAHAMAN | |
$5.90 |
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Godwin Uwakwe Texas A & M University - Commerce | |
$5.90 |
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DHYANAM HP Dharmsinh Desai University | |
$5.90 |
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Harry David | |
$5.90 |
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Dhanya Mohan Bharathiar university | |
$5.90 |
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Mahmoud Osama Helwan University | |
$5.90 |
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Gunasekara Wijesinghege Shehan Asel University of Sri Jayawardenapura | |
$5.90 |
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Ayesha Zahid | |
$5.90 |
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Bushra Younas | |
$5.90 |
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Taimoor Ameer Iqra University | |
$5.90 |
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Arijit Acharya | |
$5.90 |
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Fatima Yasmeen | |
$5.90 |
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Kaushik Saikia Loyola University Chicago | |
$5.90 |
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ACHRAF AHERCHAOU Harvard Business School | |
$5.90 |
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Kishan Singh | |
$5.90 |
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Nasir Uppal | |
$5.90 |
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K R Georgia Institute of Technology | |
$5.90 |
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Sidra Nawaz COMSATS University Islamabad Pakistan |