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How do we turn our consumer products into smart products?
engineering product design innovation packaging smart
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40 months ago
Small pic kim clark brands

Kimberly-Clark has some of the most recognized brands in the world. Our brands hold the No. 1 or No. 2 share position in 80 countries, and we have five billion-dollar brands: Huggies, Scott, Kleenex, Cottonelle and Kotex.

K-C has a strong legacy of innovation, backed by our proprietary technologies. In fact, we’ve created five of the eight major consumer product goods (CPG) categories in which we compete. One interesting development is the smart connected technology of the Internet-of-Things. We recognize that the combination of sensors, the cloud, AI, apps and a physical product can revolutionize the world of CPG.


Propose a way technology can turn one of our consumer products into a smart product that will make consumers' everyday lives better. Specifically, include the following:

  1. What digital capabilities could we add to this specific product via some existing sensor technology? What information would be conveyed from the product, and who would receive it: the user, the store, the company,