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How can we use social media in our engagement and recruiting process?
Challenge Type: business
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$800
top 16
141
submissions
DONE
64 months ago

As a leading global supply chain solutions company, we improve customers' supply-chain performance by helping them move goods more efficiently and sustainably. Our solutions form the invisible backbone of the global supply chain and are trusted by the world’s biggest brands to be there on time, in every region.  But making that translate well on various social media platforms can be difficult, as we want to use our social media strategy to engage students as future potential employees.

We want your help in understanding how to best engage students using social media. We're interested in everything from the social media tools you use to examples of B2B (business to business) companies that do a great job of connecting with students through their social media accounts.

Deliverables

To complete this challenge, please answer the following in detail:

  1. Explain which social media platform would be ideal for connecting with and for recruiting current college students, and why that platform is better than others.
  2. How frequently would you like to see social media posts about our company?
  3. What content would you like to read on our social media posts?
    • About the industry/customers we serve?
    • About our company's story?
    • About new hires and their job experiences?
    • About current job openings?
    • What other content ideas?
  4. What B2B companies do a great job of connecting with students on social media? Please link to relevant examples and explain why they are effective.
    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
16 Winners
will receive $50 each
Leaderboard
$50.00 Milana Vracar The University of Nice Sophia Antipolis
$50.00 Julian Bellman Albright College
$50.00 Patrick Corcoran University of Central Florida
$50.00 Shriram Mandale Shivaji University
$50.00 Jasper Samuel University College Dublin
$50.00 Sharicia Mason Jacobs University Bremen
$50.00 Brian Franco University of Central Florida
$50.00 Sonali yadav mumbai university
$50.00 Nivetha Ramesh University of Madras
$50.00 Stephanie Detert University of Central Florida
$50.00 Betty Hills Carnegie Mellon University
$50.00 Derrick Wesley University of New Orleans
$50.00 Karen Miller West Virginia University
$50.00 Giri Sivakoti Northwest Missouri State University
$50.00 Arupama Barik G.M UNIVERSITY
$50.00 Nda-jiya Suberu Bridgewater State University
Submission questions


Which of the following best describes your college major?

(Required)
Sciences & Math
Business & Economics
Computer Science
Humanities
Engineering
Other

What social media platforms do you regularly use?

(Required)
Facebook
YouTube
Instagram
Qzone
Weibo
Twitter
Reddit
Pinterest
Ask.fm
Tumblr
Flickr
Google+
LinkedIn
VK
Odnoklassniki
Meetup
Other
I do not use social media

What country do you live in?

(Required)
0 characters Average: 1677 characters
Your solution must be at least 200 characters long
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