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Next Challenge: What are new and innovative ways for CPG companies to gather consumer data?
How can we use social media in our engagement and recruiting process?
business marketing social media recruiting human resources supply chain b2b hr
$800
top 16
141
submissions
DONE
36 months ago
Small pic sm

As a leading global supply chain solutions company, we improve customers' supply-chain performance by helping them move goods more efficiently and sustainably. Our solutions form the invisible backbone of the global supply chain and are trusted by the world’s biggest brands to be there on time, in every region.  But making that translate well on various social media platforms can be difficult, as we want to use our social media strategy to engage students as future potential employees.

We want your help in understanding how to best engage students using social media. We're interested in everything from the social media tools you use to examples of B2B (business to business) companies that do a great job of connecting with students through their social media accounts.

Deliverables

To complete this challenge, please answer the following in detail:

  1. Explain which social media platform would be ideal for connecting with and for recruiting current college students, and why that platform is better than others.
  2. How frequently would you like to see social media posts about our company?
  3. What content would you like to read on our social media posts?
    • About the industry/customers we serve?
    • About our company's story?
    • About new hires and their job experiences?
    • About current job openings?
    • What other content ideas?
  4. What B2B companies do a great job of connecting with students on social media? Please link to relevant examples and explain why they are effective.
    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
16 Winners
will receive $50 each
Leaderboard
$50.00 Square pic 60 42179542 2217415888270472 1200362759875723264 n The University of Nice Sophia Antipolis
$50.00 Picture?width=160 Albright College
$50.00 P University of Central Florida
$50.00 Square pic 60 01 Shivaji University
$50.00 Picture?width=160 University College Dublin
$50.00 Square pic 60 photo 2 Jacobs University Bremen
$50.00 B University of Central Florida
$50.00 S mumbai university
$50.00 Square pic 60 images University of Madras
$50.00 Picture?width=160 University of Central Florida
$50.00 Square pic 60 img 20190123 wa0021 University of Mines and Technology,Ghana
$50.00 Square pic 60 1webpage logo University of New Orleans
$50.00 Square pic 60 6be95546d3ad8609795545599b1648ad West Virginia University
$50.00 Square pic 60 dsc 0123 Northwest Missouri State University
$50.00 A G.M UNIVERSITY
$50.00 N Bridgewater State University
Submission questions

Which of the following best describes your college major?

(Required)
Sciences & Math
Business & Economics
Computer Science
Humanities
Engineering
Other

What social media platforms do you regularly use?

(Required)
Facebook
YouTube
Instagram
Qzone
Weibo
Twitter
Reddit
Pinterest
Ask.fm
Tumblr
Flickr
Google+
LinkedIn
VK
Odnoklassniki