Next Challenge: How can we mobilize students to build a more inclusive community?
How can we use social media in our engagement and recruiting process?
business marketing social media recruiting human resources supply chain b2b hr
top 16
14 months ago
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As a leading global supply chain solutions company, we improve customers' supply-chain performance by helping them move goods more efficiently and sustainably. Our solutions form the invisible backbone of the global supply chain and are trusted by the world’s biggest brands to be there on time, in every region.  But making that translate well on various social media platforms can be difficult, as we want to use our social media strategy to engage students as future potential employees.

We want your help in understanding how to best engage students using social media. We're interested in everything from the social media tools you use to examples of B2B (business to business) companies that do a great job of connecting with students through their social media accounts.


To complete this challenge, please answer the following in detail:

  1. Explain which social media platform would be ideal for connecting with and for recruiting current college students, and why that platform is better than others.
  2. How frequently would you like to see social media posts about our company?
  3. What content would you like to read on our social media posts?
    • About the industry/customers we serve?
    • About our company's story?
    • About new hires and their job experiences?
    • About current job openings?
    • What other content ideas?
  4. What B2B companies do a great job of connecting with students on social media? Please link to relevant examples and explain why they are effective.
    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
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