Next Challenge: Make working from home easier
What's your idea to reinvent the bottle cap game?
business creative direction game development game design customer relations creative customer engagement idea generation consumer insights gaming easily adaptable
$1,600
top 50%
344
submissions
DONE
17 months ago
Small pic pepsi co 1

You've probably heard of (or played!) the soda bottle game where you look under the cap to find a prize or prize code.  Our goal is to reinvent this game in a way that will be fun and modern for today's consumers! Traditionally, customers buy a soda bottle and then look under the cap to find a prize or prize code for rewards.  Your idea could be a twist on the "under the bottle cap" game, or could be something totally new!  Here are the specifications your idea must meet:

  • Must be for single serve bottled beverages (for example, we aren't looking for ideas for a 6-pack)
  • Cannot require someone to take off the label on the bottle to get to a prize or prize code
  • Customers should only be able to get to the prize or prize code after purchasing the beverage.  (For example, a simple lottery-style scratch off on a bottle label could be easily scratched off prior to purchase.) 
Deliverables

Tell us your idea to reinvent or modernize the bottle cap prize game for single serve bottled beverages.  Specifically, ideas should detail how consumers would physically engage with / access the game rather than just game ideas (rules, prizes, etc).  Be sure to include the following: 

  1. What is your idea for a modern version of a drink bottle prize game?  
  2. Where would the prize information be located?
  3. What step(s) would a customer need to take after purchasing the drink bottle to find out if they won a prize?
  4. How would your idea prevent someone from getting rewards or discovering which bottles are prize-winning before purchase?  (It's important that your game idea requires customers to purchase the bottle in order to find out if they won!)  
  5. Why is your idea fun and modern?

Tips for top ideas:

  • We are interested in the logistics of how the prize game would work rather than ideas for the prizes themselves. 
  • If your idea involves a scratch-off prize system, be sure to include a creative plan to prevent customers from scratching it off before purchasing!
  • Your idea does not need to include bottle caps!  Just be sure it follows the specifications included in the top paragraph.
  • We know consumers love instant gratification!  One of our goals is to make the traditional bottle cap game more immediately rewarding.
    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Leaderboard
Top 10% share $1,000 Next 15% share $400 Next 25% share $200
$28.60 Picture?width=160 University of Central Florida
$28.60 J University of Mary Washington
$28.60 Picture?width=160 Virginia Tech
$28.60 Picture?width=160 University of Central Florida
$28.60 Square pic 60 1webpage logo University of New Orleans
$28.60 S Penn Foster
$28.60 T Penn Foster
$28.60 K Texas A&M University
$28.60 T Texas Tech University
$28.60 T Texas Tech University
$28.60 M Texas Tech University
$28.60 Square pic 60 29572678 1256405057796553 6621027484983875751 n 12.45.47 pm University of Alberta
$28.60 Square pic 60 2015 06 22 19.47.29 University of Rochester
$28.60 S University of Central Florida
$28.60 Picture?width=160 Canadian College of Massage and Hydrotherapy
$28.60 D University of Central Florida
$28.60 Picture?width=160 Mac
$28.60 A Colorado Technical University
$28.60 J University of Central Florida
$28.60 S University of Central Florida
$28.60 J University of Central Florida
$28.60 B University of Central Florida
$28.60 D University of Central Florida
$28.60 I University of Central Florida
$28.60 Square pic 60 batten senior shoot 46 West Chester University
$28.60 J University of Central Florida
$28.60 Picture?width=160
$28.60 D University of Central Florida
$28.60 Picture?width=160 UCF
$28.60 M University of Central Florida
$28.60 Picture?width=160 University of Central Florida
$28.60 Picture?width=160 University of Central Florida
$28.60 Picture?width=160
$28.60 S University of Central Florida
$28.60 S University of Central Florida
$7.80 B University of Central Florida
$7.80 Picture?width=160 University of Central Florida
$7.80 H University of Central Florida
$7.80 S University of Central Florida
$7.80 Picture?width=160 Kent State University
$7.80 D University of Central Florida
$7.80 B University of Central Florida
$7.80 Picture?width=160 University of California at Berkeley
$7.80 Square pic 60 me4 University of California, Irvine
$7.80 D The Royal Academy
$7.80 E Queen's University
$7.80 Picture?width=160 University of Toronto
$7.80 M Tufts University
$7.80 Picture?width=160 Jhalawar Medical College
$7.80 Square pic 60 img 2921 Central Michigan University
$7.80 Square pic 60 20170718 110500 Jacobs University Germany
$7.80 Square pic 60 20190812 104543 University of Mines and Technology, Ghana
$7.80 Picture?width=160 Texas Tech University
$7.80 S Texas Tech University
$7.80 Square pic 60 img 8396 University of Central Florida
$7.80 Picture?width=160 Universidad Catolica Uruguay
$7.80 L State University of New York at Purchase
$7.80 Square pic 60 18278775 300478530383888 3363935450335225700 o  1 Liberty University
$7.80 Square pic 60 img 9070 1 Indiana University
$7.80 S Indian Institute of Technology - Bombay
$7.80 J University of Washington
$7.80 B University of Liverpool
$7.80 Square pic 60 me University of Massachusetts
$7.80 J SUNY College at Oswego
$7.80 Square pic 60 12800376 1143752182331494 626373550988210818 n University of Massachusetts
$7.80 Picture?width=160 Queens University
$7.80 Square pic 60 dsc 0762
$7.80 M Penn Foster
$7.80 Square pic 60 944020 10208823548695252 2288338913831781622 n University of California at Davis
$7.80 R Colorado state pueblo
$7.80 G
$7.80 Picture?width=160
$7.80 M Langara College
$7.80 S University of Central Florida
$7.80 N University of Central Florida
$7.80 Z University of Central Florida
$7.80 Picture?width=160 Binghamton University, SUNY And CUNY Queens College
$7.80 Square pic 60 screen shot 2016 05 22 at 7.27.17 pm Ithaca College
$7.80 M
$7.80 C
$7.80 M University of Central Florida
$7.80 C University of Central Florida
$7.80 Picture?width=160 Christ Church
$7.80 F University of Central Florida
$2.30 T University of Central Florida
$2.30 Picture?width=160 University of Central Florida
$2.30 J University of Central Florida
$2.30 P
$2.30 J University of Central Florida
$2.30 H
$2.30 A Texas Tech University
$2.30 Square pic 60 a2abf1e1 7149 42e6 b041 d27d5b9e305e None
$2.30 J University of Alabama
$2.30 Square pic 60 file photo Penn Foster
$2.30 H Taipei American School
$2.30 J UTPA
$2.30 Square pic 60 rio University of Tennessee
$2.30 Square pic 60 pallav dp Thapar University
$2.30 L North Carolina State University
$2.30 W
$2.30 A University of Guelph
$2.30 Picture?width=160 Texas Tech University
$2.30 R University of California Los Angeles
$2.30 A
$2.30 Picture?width=160 Texas Tech University
$2.30 Picture?width=160 University of Houston
$2.30 C Penn Foster
$2.30 M Carleton University
$2.30 Picture?width=160 Arizona State University
$2.30 Picture?width=160 University of Central Florida
$2.30 J University of Central Florida
$2.30 Picture?width=160 University of Central Florida
$2.30 Picture?width=160
$2.30 Picture?width=160 ucf
$2.30 A University of Central Florida
$2.30 M University of Central Florida
$2.30 A University of Central Florida
$2.30 Picture?width=160 University of Central Florida
$2.30 Picture?width=160 University of Central Florida
$2.30 J University of Central Florida
$2.30 B University of Central Florida
$2.30 N University of Central Florida
$2.30 Picture?width=160 University of Southampton
$2.30 B Ursinus College
$2.30 A University of Cincinnati
$2.30 H Arizona State University
$2.30 A Indian Institute of Technology - Hyderabad
$2.30 Square pic 60 visa foto us linhmai Schmalkalden University of Applied Science
$2.30 Square pic 60 ahahahaha Yorkville University
$2.30 H University of Toronto
$2.30 Square pic 60 shivdas photo BAMU
$2.30 L Panjab University
$2.30 Square pic 60 ajay pic JAMK University of Applied Science,Finland
$2.30 K Texas Tech University
$2.30 Square pic 60 matthew gaiser calgary bow headshot  1 Queen's University
$2.30 A University of Central Florida
$2.30 Picture?width=160 University of Central Florida
$2.30 C University of Central Florida
$2.30 Square pic 60 28378452 1996972063963942 8761221796583998771 n Karachi University
$2.30 E University of Central Florida
$2.30 Square pic 60 kevin instructor cropped UCF
$2.30 J University of Central Florida
$2.30 Square pic 60 a New York University
$2.30 Square pic 60 img 20170708 143902357 hdr Northwestern University
$2.30 Picture?width=160 University of Calgary
$2.30 Square pic 60 prof Staffordshire University, UK
$2.30 A Texas Tech University
$2.30 V Texas Tech University
$2.30 J Indiana University Purdue University Columbus
$2.30 T Penn Foster Student
$2.30 Square pic 60 img 2784 The University of Oklahoma
$2.30 C Texas Tech University
$2.30 Picture?width=160 Texas Tech University
$2.30 G University of Delaware
$2.30 Square pic 60 img 20190729 211629 840 Abia state university
$2.30 M Texas Tech University
$2.30 Picture?width=160 Texas Tech University
$2.30 Square pic 60 november 2017 Anabaptist Mennonite Biblical Seminary
$2.30 Picture?width=160 Texas Tech University
$2.30 Picture?width=160 University of Central Florida
$2.30 Square pic 60 kjekenta University Siegen
$2.30 M ASU
$2.30 Square pic 60 thumb 1920 321139 TTU
$2.30 J University of Wyoming
$2.30 J Wilmington
$2.30 Square pic 60 brock Brock University
$2.30 Picture?width=160 University of Central Florida
$2.30 Square pic 60 img 3617 franklin
$2.30 Picture?width=160
$2.30 C University of Central Florida
Submission questions
Drag and drop photos or image files into your solution 0 characters Average: 1656 characters
    Your solution must be at least 0 characters long
    Contact Us