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Next Challenge: Tell us how you plan to shop this holiday season!
What's your idea to reinvent the bottle cap game?
business creative direction game development game design customer relations creative customer engagement idea generation consumer insights gaming easily adaptable
$1,600
top 50%
344
submissions
DONE
31 months ago
Small pic pepsi co 1

You've probably heard of (or played!) the soda bottle game where you look under the cap to find a prize or prize code.  Our goal is to reinvent this game in a way that will be fun and modern for today's consumers! Traditionally, customers buy a soda bottle and then look under the cap to find a prize or prize code for rewards.  Your idea could be a twist on the "under the bottle cap" game, or could be something totally new!  Here are the specifications your idea must meet:

  • Must be for single serve bottled beverages (for example, we aren't looking for ideas for a 6-pack)
  • Cannot require someone to take off the label on the bottle to get to a prize or prize code
  • Customers should only be able to get to the prize or prize code after purchasing the beverage.  (For example, a simple lottery-style scratch off on a bottle label could be easily scratched