What's your idea to reinvent the bottle cap game?
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top 50%
21 months ago
Small pic pepsi co 1

You've probably heard of (or played!) the soda bottle game where you look under the cap to find a prize or prize code.  Our goal is to reinvent this game in a way that will be fun and modern for today's consumers! Traditionally, customers buy a soda bottle and then look under the cap to find a prize or prize code for rewards.  Your idea could be a twist on the "under the bottle cap" game, or could be something totally new!  Here are the specifications your idea must meet:

  • Must be for single serve bottled beverages (for example, we aren't looking for ideas for a 6-pack)
  • Cannot require someone to take off the label on the bottle to get to a prize or prize code
  • Customers should only be able to get to the prize or prize code after purchasing the beverage.  (For example, a simple lottery-style scratch off on a bottle label could be easily scratched off prior to purchase.) 

Tell us your idea to reinvent or modernize the bottle cap prize game for single serve bottled beverages.  Specifically, ideas should detail how consumers would physically engage with / access the game rather than just game ideas (rules, prizes, etc).  Be sure to include the following: 

  1. What is your idea for a modern version of a drink bottle prize game?  
  2. Where would the prize information be located?
  3. What step(s) would a customer need to take after purchasing the drink bottle to find out if they won a prize?
  4. How would your idea prevent someone from getting rewards or discovering which bottles are prize-winning before purchase?  (It's important that your game idea requires customers to purchase the bottle in order to find out if they won!)  
  5. Why is your idea fun and modern?

Tips for top ideas:

  • We are interested in the logistics of how the prize game would work rather than ideas for the prizes themselves. 
  • If your idea involves a scratch-off prize system, be sure to include a creative plan to prevent customers from scratching it off before purchasing!
  • Your idea does not need to include bottle caps!  Just be sure it follows the specifications included in the top paragraph.
  • We know consumers love instant gratification!  One of our goals is to make the traditional bottle cap game more immediately rewarding.
    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Top 10% share $1,000 Next 15% share $400 Next 25% share $200