Skip to Main Content
What would make Sonic the ultimate wing destination?
food science product development marketing customer experience consumer insights menu optimization
$1,600
top 50%
286
submissions
DONE
53 months ago
Small pic sonic haberno boneless chicken

One of the many great menu items available at Sonic Drive-In is our boneless wings. These wings, available in a variety of sauces, deliver the crispy coated chicken wing and dipping sauces wing lovers crave.

We want to put more of a focus on wings at Sonic and figure out what we can do to turn Sonic into a destination for wings.

Deliverables

Help make Sonic a wing destination, where people will return again and again for chicken wings. We are open to your ideas for every aspect of the Sonic experience, from the actual chicken wings to the marketing and the customer experience. In your response, answer the following questions in detail:

  1. What will encourage people to repeatedly come back to Sonic to buy wings?
  2. What about the culture and experiences of places consumers love to eat wings could we bring to Sonic?

AVOID: Sonic is not a sports bar. We will never install televisions or sell alcohol. Do not make those suggestions in your solution.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
Leaderboard
$34.50 Square pic 60 6b18bd15 a31b 4612 9f58 24a96b8ee131 University of Massachusetts
$34.50 N University of Oregon
$34.50 Picture?width=160 University of California, Los Angeles
$34.50 Square pic 60 563213 4802556376744 1672394193 n SUNY Potsdam
$34.50 Picture?width=160 Rutgers, The State University of New Jersey
$34.50 Square pic 60 img 1747 California Institute of Technology
$34.50 Picture?width=160 Regis University
$34.50 Square pic 60 ashleigh edit Binghamton University, SUNY
$34.50 Square pic 60 njphotoshootjanelle Liberty University
$34.50 Square pic 60 sunken ship Virginia Polytechnic Institute and State University
$34.50 Square pic 60 uqjzyco3 Panteion University
$34.50 Picture?width=160 UC Berkeley
$34.50 Square pic 60 member 263072643 42
$34.50 Square pic 60 img 2546 Simpson College
$34.50 C Oklahoma City University
$34.50 R Minnesota State University, Mankato
$34.50 Picture?width=160 University of Michigan
$34.50 Square pic 60 hc profile pic University of Toronto
$34.50 Picture?width=160 University of British Columbia
$34.50 Square pic 60 current Clemson University
$34.50 Square pic 60 matthew gaiser calgary bow headshot  1 Queen's University
$34.50 Square pic 60 img 7778 University of Oregon
$34.50 B Syracuse University
$34.50 V Tyndale University College & Seminary
$34.50 Picture?width=160 University of California at San Diego
$34.50 Square pic 60 img 2921 Central Michigan University
$34.50 Picture?width=160 Furman
$34.50 K University of South Florida
$34.50 J University of Memphis
$9.30 C Radford University
$9.30 J University of Central Florida
$9.30 Square pic 60 ajay pic JAMK University of Applied Science,Finland
$9.30