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What would make Sonic the ultimate wing destination?
$1,600
top 50%
286
submissions
DONE
13 months ago
One of the many great menu items available at Sonic Drive-In is our boneless wings. These wings, available in a variety of sauces, deliver the crispy coated chicken wing and dipping sauces wing lovers crave.
We want to put more of a focus on wings at Sonic and figure out what we can do to turn Sonic into a destination for wings.
Deliverables
Help make Sonic a wing destination, where people will return again and again for chicken wings. We are open to your ideas for every aspect of the Sonic experience, from the actual chicken wings to the marketing and the customer experience. In your response, answer the following questions in detail:
- What will encourage people to repeatedly come back to Sonic to buy wings?
- What about the culture and experiences of places consumers love to eat wings could we bring to Sonic?
AVOID: Sonic is not a sports bar. We will never install televisions or sell alcohol. Do not make those suggestions in your solution.
-
Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
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Isabella Rimton University of Delaware | |
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Paul Zigira West Virginia University | |
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Kiersten Wilde University of Michigan | |
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Meagan Griffith University of Maryland | |
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Willie Morris University of North Texas | |
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Vincent Yam University of British Columbia | |
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David Amato North Carolina State University | |
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Danielle Smith The University of the West Indies | |
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Charis Kamon messiah college | |
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Karl R Georgia Institute of Technology | |
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Alberto Scicali Rochester Institute of Technology | |
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Merrily McCarthy fresnostate | |
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Sarah McCabe BCIT | |
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Dominique Montenegro University of Nevada, Las Vegas | |
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Dylan Nohilly George Mason University | |
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Micah Smith Savannah College of Art and Design | |
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Samantha Machado University of King's College | |
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Ryan Norris McMaster University | |
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Yaxin Li University of California at Berkeley | |
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Samantha Tone University of Illinois at Urbana Champaign | |
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Lauren Polson University of Central Florida | |
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Jordan Ramage University of Calgary | |
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Kaleigh Hall Penn Foster High School | |
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Alexandria Lemoins McNeese State University | |
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Laura Hua University of Illinois at Urbana Champaign | |
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Nicholas Stagliano Rosemont College | |
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Melissa Posada UC San Diego | |
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Jacob Elbin Baldwin Wallace University | |
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Spencer Campbell Brigham Young University | |
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Brandon Jamel Florida State University | |
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Jamie Stanton University of Dayton | |
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Junwei Tan University of Minnesota | |
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Annalee Jones Miami University |
