What would make Sonic the ultimate wing destination?
food science product development marketing customer experience consumer insights menu optimization
top 50%
32 months ago
Small pic sonic haberno boneless chicken

One of the many great menu items available at Sonic Drive-In is our boneless wings. These wings, available in a variety of sauces, deliver the crispy coated chicken wing and dipping sauces wing lovers crave.

We want to put more of a focus on wings at Sonic and figure out what we can do to turn Sonic into a destination for wings.


Help make Sonic a wing destination, where people will return again and again for chicken wings. We are open to your ideas for every aspect of the Sonic experience, from the actual chicken wings to the marketing and the customer experience. In your response, answer the following questions in detail:

  1. What will encourage people to repeatedly come back to Sonic to buy wings?
  2. What about the culture and experiences of places consumers love to eat wings could we bring to Sonic?

AVOID: Sonic is not a sports bar. We will never install televisions or sell alcohol. Do not make those suggestions in your solution.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Top 10% share $1,000 Next 15% share $400 Next 25% share $200
$34.50 Square pic 60 6b18bd15 a31b 4612 9f58 24a96b8ee131 University of Massachusetts
$34.50 N University of Oregon