Sonic Drive-In
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What does "quality" mean to you, and how do we capture it at Sonic?
$1,600
top 50%
165
submissions
DONE
15 months ago
For Sonic and our competitors in the quick service restaurant industry, quality is a key to sustained success. We have mastered menu variety and fast, excellent service, but we are always trying to develop a better understanding of what "quality" means to our customers, and how we can stand out for our quality products.
Deliverables
Help us understand what quality means for Sonic and the quick service restaurant industry, and how we can be seen as a place to go for quality. Specifically:
- Give a detailed explanation of what quality looks like in these restaurants. Make sure to include examples of quick service restaurants that embody quality, and what makes them seem that way.
- What are the biggest trends in quality at these restaurants? Think of everything from major changes to the smallest details.
- What can Sonic do to improve the perception of quality at its restaurants? Consider what aspects of Sonic currently help or hurt it being perceived as a quality eatery.
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Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
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Vincent Yam University of British Columbia | |
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