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How can we expand our sustainability efforts to connect with Millennials?
business product development product design sustainability environmental awareness idea generation branding & identity environmental issues
top 50%
59 months ago
Small pic parley

Adidas is a sustainability leader within the sporting goods industry.  As such, we work extremely hard to have a positive impact on both our environment and consumers.  For example, we partnered with Parley to use recycled ocean waste in new products.

We know that 'sustainability' can mean a lot of things to a lot of different people, and that our current efforts towards sustainability may not directly connect to the issues that matter most to our Millennial consumers. Therefore, we want to know what you consider to be the most significant and relevant issues that the Adidas brand should tackle head on so that we can connect with Millennials through an environmental/consumer impact that is meaningful to them.  


We are interested in new sustainability product concepts that will resonate with Millennials and result in a positive, measurable impact on our environment or consumers.  Specifically, please answer the following: 

  1. What environmental and social issues are most important to Millennials when it comes to sustainability? 
  2. In terms of our products, what new effort(s) can the Adidas brand make to positively impact these environmental and social issues?  What new product(s) or product changes would be introduced?
  3. How would the resulting positive impact on the environment or consumers be measured?
  4. We want our efforts to be visible to our consumers.  How will your concept be 'visible' to consumers?  What can we do to market your concept so that consumers value our efforts?  

We are interested in new sustainability concepts.  Before proposing your solutions, please research and consider what we have been doing so far to ensure your idea brings something new to the table:

  • improving working standards in factories
  • reducing or eliminating the use of harmful chemicals and materials
  • improving waste water quality
  • reducing waste and including recycled materials in our products
  • dry dye efforts to eliminate water from the drying process
    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Broad Consumer Appeal
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
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$71.40 D Dallas Platt University of Queensland
$71.40 T Tomas Pramod University of Missouri - Columbia
$71.40 Square pic 60 img 2930 Scott E. Hoffman Kettering University
$71.40 J Julian Grosse Minerva Schools at KGI
$71.40 Square pic 60 headshot Kelly Zheng University of Waterloo
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$71.40 C Colten Baumgarth Fontbonne University
$71.40 Y Yiling Zhou University of Alabama at Birmingham
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$20.00 A Adam Saunders Metropolitan State University of Denver
$20.00 Picture?width=160 Kathleen Muir University of British Columbia
$20.00 Square pic 60 screen shot 2017 06 20 at 5.45.05 pm Shivani Tomar H N B garhwal
$20.00 E Elijah Dilday University of Central Missouri
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$20.00 J Jasmine Xie Swarthmore College
$20.00 Square pic 60 img 1088 Sharon Ng University of California at Berkeley
$20.00 Square pic 60 dsc 0762 Argyris Kriezis
$20.00 D Divyansh Bengani NIT Trichy
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$20.00 Picture?width=160 Jessica Somers Middlesex University
$20.00 Square pic 60 13260926 979000982189330 1844442376 n Tereza Gocheva Technical University of Sofia
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