Our culture is more fitness-focused than ever.  There's an abundance of fitness information available, and there are more fitness "options" popping up every day (think boutique gyms, wearables, virtual classes, etc.).  Ironically, the variety of options may not be making it any easier to set and achieve fitness goals.  With so many fitness options, how do you know what's really going to be most rewarding, fun, and effective when it comes to getting active and achieving your goals?

We want to help young women become more active by creating a motivating way to get and stay fit.  It should be a new interactive approach, partnership, or platform that can be used affordably at the gym or especially at home.   It should be something fun and compelling that people will want to stick with.