Next Challenge: What's your great new dairy-based, on-the-go snack?
QUICK-SOLVE: Tell us about your sweet treat experience
food science marketing food consumer insights
Small pic candy

Do you like sweet treats like candy or chocolate? Have you bought something sweet in the past month? If so, we want to hear all about your purchasing experience!

Deliverables
  1. Tell us about the last time you were tempted to buy a sweet treat. Don't leave out a single detail! What was the treat? Where were you? Who were you with? Who was it for? Why was it so tempting? Did you actually buy it? Why or why not?
  2. Now, thinking about that same sweet treat, what would it take to convince you (or your friends) to buy it online? Feel free to be creative!
  3. How could a company turn your favorite sweet treat into an item that you would be excited to gift to others?