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Help Taco Bell bring craveability to the frozen aisle!
Challenge Type: product
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$1,600
top 50%
26/300
spots taken
DONE
4 months ago

Taco Bell has become synonymous with an inherent "craveability" factor, enticing customers with their bold flavors, innovative combinations, and satisfying textures. The brand has successfully created a niche in the fast-food industry by consistently delivering dishes that generate intense cravings among consumers.

As many restaurants continue to come up with ways for their customers to enjoy their foods at home, we want to know how we can bring Taco Bell’s craveability experience to the frozen food aisle!

Deliverables
  1. What Taco Bell menu items do you consider the epitome of craveability? Describe the flavors, textures, and overall experience.

    1. What times or in what circumstances do you find cravings the strongest?
    2. What role does packaging and/or marketing play in?
  2. What is your idea for how Taco Bell can bring this craveability to the frozen food section and best replicate this experience to our consumers at home?

    • Please describe the product idea in detail (texture, size, quantity, ingredients, etc.)
    • Why is your idea even better than what's currently available on the market?
    • What is the ideal channel and/or store location for ?
    • What is the ideal cook preparation and time?
  3. Please attach an artistic rendering of your idea (a sketch, drawing, mockup, etc.)!

    Submissions will be graded on the following criteria:
  • 1-10 Scale
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
Leaderboard
$142.90 Lewis Kim University of California, Berkeley
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$142.90 Karen Miller West Virginia University
$142.90 ERIKA FERNANDES Mumbai
$142.90 Okpamen Obasogie Landmark University
$142.90 Allan Christopher Puri Far Eastern University
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$40.00 Alee Rob university of central Punjab
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$40.00 Zeeshan Bukhari NED University of karachi
$12.50 Nikhil Patil McMaster University
$12.50 Anubrata Roy Jawaharlal Nehru Technological University
$12.50 Shivani Tomar H N B garhwal
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$12.50 farhan 006
$12.50 Natalie Rose
$12.50 Joseph Ilim .
$12.50 Shweta Tomar Unversity of Florida
$12.50 Taimoor Aslam Muhammad Aslam
$12.50 Ishita Chavan North Carolina State University
$12.50 Jessica Denton
Submission questions


What is your age?

(Required)

What is your favorite fast food restaurant?

(Required)

If other, please specify:

Do you eat at Taco Bell?

(Required)

How frequently do you eat Taco Bell?

(Required)

How often do you eat frozen snacks or foods from the grocery store?

(Required)

How often do you eat Mexican frozen snacks?

(Required)

How much do you agree with the following statement:

My life is very busy. When I buy food, I don’t have a lot of time to research so I rely on media or my friends to give me an idea of what to choose. I often change what type of food or brand I buy.

How much do you agree with the following statement: 

The most important thing to me is enjoying life with family and friends, even if that means putting off responsibilities for the moment. More often than not, I prioritize taste when it comes to the foods I buy.

What Taco Bell menu items do you consider the epitome of craveability? Describe the flavors, textures, and overall experience.

  1. What times or in what circumstances do you find cravings the strongest?
  2. What role does packaging and/or marketing play in?
(Required)

What is your idea for how Taco Bell can bring this craveability to the frozen food section and best replicate this experience to our consumers at home?

  • Please describe the product idea in detail (texture, size, quantity, ingredients, etc.)
  • Why is your idea even better than what's currently available on the market?
  • What is the ideal channel and/or store location for ?
  • What is the ideal cook preparation and time?
(Required)

Please attach an artistic rendering of your idea (a sketch, drawing, mockup, etc.)!

(Required)
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Your solution must be at least 200 characters long
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