As one of the leading global manufacturers and marketers of plastic packaging products, we are always looking for new ways to better serve consumers through product innovation. For this challenge, we are focused on retail trash bags used in the home.

Consumer research suggests these key points of frustration that we are trying to solve for: 

• Leaking / leak proof features
• Bags falling into the trash can when you throw something away, particularly heavy items (i.e. the bag not staying put)
• Difficulty opening a bag 

Who actually enjoys taking out the trash? Whether it’s hard to grab/close, heavy, leaking or just plain stinky, this can be anyone’s least favorite chore. We want to know your design for a trash bag that would get the job done better!