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What is the next turkey-based breakfast food that people will love?
food science product development food food & beverage creative idea generation consumer insights
top 50%
10 months ago
Small pic quiche

Foods made with turkey meat are already a hit at breakfast time!  Today, we want to offer consumers a brand new breakfast item featuring turkey meat that they have never seen on shelves before.  What should this new turkey-based breakfast item be?  

We want you to get creative and follow these rules below:

  • Your idea can be shelf-stable, refrigerated, or frozen.
  • It should be a finished product that could be purchased at a retail food store - do not submit ideas for recipes!
  • Existing turkey breakfast items, such as turkey bacon or sausage, do not have to be avoided.  However, your idea does need to go beyond just these simple pieces of meat.
  • The turkey meat itself can stand alone as your idea or be paired with other complimentary items / incorporated into a product.  
    • You'll get extra credit if your idea proposes a completely new idea for the turkey meat itself.  (i.e. a unique form of the meat part of your product that does not currently exist instead of a current form such as turkey bacon, sausage, deli meat, ground turkey, etc.)
  • The turkey component of the breakfast offering can be any type of turkey meat (turkey breast, turkey bacon, turkey thigh, turkey lunchmeat,  totally new form of turkey like we mentioned above, etc!)
  • Your idea should be more unique than standard breakfast items already available (like breakfast burritos and sandwiches which are already very mainstream).  If your idea comes in a recognizable format (e.g. a breakfast sandwich) you need to make it unique or different from what is currently available.
  • Don't feel limited to foods / formats that already exist as breakfast foods - your product idea could be a food that is not typically eaten at breakfast but that should be eaten for breakfast! (You can explain in Deliverable 2 why it would make a great breakfast option.)

We are interested in offering consumers an exciting new breakfast item made with turkey meat!  Specifically, answer the following:

  1. What is your idea for a new turkey-based breakfast product?  
    1. Also, if applicable please tell us the format of the food as a whole (i.e. the larger product the turkey is featured in). For ex: turkey jam, instead of bacon jam, featured on a croissant 
  2. Tell us briefly why consumers will love your turkey breakfast product!  Make the case for why we should use your idea.


  • Extra consideration will be given to those who explain how the product idea could be expanded to include more than one product / additional products!  
  • **Extra consideration if you propose a unique form / cut / presentation of the turkey meat itself rather than just a new idea for the larger product or dish in which it is incorporated!**
    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Top 10% share $1,000 Next 15% share $400 Next 25% share $200
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$16.00 E University of California at Berkeley
$16.00 A Culinary arts
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$16.00 S Academy of Art University
$16.00 M North Hennepin Community College
$16.00 K Georgia Institute of Technology
$4.80 R University of California, Merced
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Submission questions

What is your age?

under 18
18 - 22
23 - 26
27 - 30

Do you live in the US or Canada?

I live in the US
I live in Canada
I do not live in the US or Canada

Do you eat turkey-based breakfast products currently? 

yes I eat them regularly
yes I eat them sometimes but not often
yes but I rarely eat them
I do not eat them

Would you be more likely to eat turkey-based breakfast foods if you could buy your product idea?  


Which of the following best describes your diet?

omnivore (meat is in your diet)
flexitarian (you do eat meat but less frequently and often prefer alternative proteins sources)
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