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What is the next turkey-based breakfast food that people will love?
food science product development food food & beverage creative idea generation consumer insights
$1,600
top 50%
167
submissions
DONE
35 months ago
Small pic quiche

Foods made with turkey meat are already a hit at breakfast time!  Today, we want to offer consumers a brand new breakfast item featuring turkey meat that they have never seen on shelves before.  What should this new turkey-based breakfast item be?  

We want you to get creative and follow these rules below:

  • Your idea can be shelf-stable, refrigerated, or frozen.
  • It should be a finished product that could be purchased at a retail food store - do not submit ideas for recipes!
  • Existing turkey breakfast items, such as turkey bacon or sausage, do not have to be avoided.  However, your idea does need to go beyond just these simple pieces of meat.
  • The turkey meat itself can stand alone as your idea or be paired with other complimentary items / incorporated into a product.  
    • You'll get extra credit if your idea proposes a completely new idea for the turkey meat itself.  (i.e. a unique form of the meat part of your product that does not currently exist instead of a current form such as turkey bacon, sausage, deli meat, ground turkey, etc.)
  • The turkey component of the breakfast offering can be any type of turkey meat (turkey breast, turkey bacon, turkey thigh, turkey lunchmeat,  totally new form of turkey like we mentioned above, etc!)
  • Your idea should be more unique than standard breakfast items already available (like breakfast burritos and sandwiches which are already very mainstream).  If your idea comes in a recognizable format (e.g. a breakfast sandwich) you need to make it unique or different from what is currently available.
  • Don't feel limited to foods / formats that already exist as breakfast foods - your product idea could be a food that is not typically eaten at breakfast but that should be eaten for breakfast! (You can explain in Deliverable 2 why it would make a great breakfast option.)
Deliverables

We are interested in offering consumers an exciting new breakfast item made with turkey meat!  Specifically, answer the following:

  1. What is your idea for a new turkey-based breakfast product?  
    1. Also, if applicable please tell us the format of the food as a whole (i.e. the larger product the turkey is featured in). For ex: turkey jam, instead of bacon jam, featured on a croissant 
  2. Tell us briefly why consumers will love your turkey breakfast product!  Make the case for why we should use your idea.

Bonus: 

  • Extra consideration will be given to those who explain how the product idea could be expanded to include more than one product / additional products!  
  • **Extra consideration if you propose a unique form / cut / presentation of the turkey meat itself rather than just a new idea for the larger product or dish in which it is incorporated!**
    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
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