Next Challenge: How would you improve our customer experience?
What is your new food idea for vegans / vegetarians / flexitarians?
food science product development market research creativity food ideation trend analysis consumer insights food preparation
$1,600
top 50%
135
submissions
DONE
3 months ago
Small pic flexitarian 1

Today's healthy eating trend sees more and more health-conscious consumers  choosing vegan and vegetarian foods.   By some reports, the demand for vegetarian food options grew by 987% in the US in 2017!  Of those who don't adhere to strict vegan or vegetarian diets, many are adopting a flexitarian lifestyle with a diet that is predominantly, but not exclusively, plant-based.  As we see so many consumers choosing vegan and vegetarian foods, it's increasingly important for us to understand their preferred eating habits and offer them the new food products they've been looking for!

We are especially excited to hear from those of you who are vegans, vegetarians, or flexitarians!

Deliverables

We seek to offer vegans, vegetarians, and flexitarians new food products as well as an ideal food store experience.  Please share your new product and food store ideas with us by answering the following: 

  1. After answering the eating habits survey question below, briefly expand on your answer by explaining your eating habits and choices. For example, why do you choose to eat this way?
  2. What new food products or offerings would appeal to vegans / vegetarians / flexitarians?  
  3. How could a food store optimize the shopping experience for vegans / vegetarians / flexitarians?  
    1. Where inside of the store would they like to see their products? 
    2. What sort of foods are vegans / vegetarians / flexitarians making at home that a food store could make more convenient?  This could relate to the in-store shopping experience or your new product idea in deliverable 2.  

Considerations: 
-Please submit food or food replacement ideas rather than an idea that is only a beverage.
-We are seeking completely new food product ideas that are not currently on the market.  For example, a pre-existing idea such as Beyond Burger would not appeal to us.  
-Your ideas could relate to any meal (breakfast, lunch, dinner), snacking, or on-the-go convenient food ideas that can be purchased at a food store. 
-As you think of ideas for deliverables 2 and 3, consider what foods vegans / vegetarians / flexitarians might eat in a restaurant that they wish existed at the food store.  Also consider what they have to make for themselves at home that they can't find ready-made or available at a food store. 
-We will be considering the environmental impact of your food product and food store ideas.  Eco-friendly ideas will likely receive a higher score.  
-Top ideas will focus on NEW food products and food store experiences rather than a critique of currently available options.  

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
  • Environmental Impact
  • Product Convenience
Leaderboard
Top 10% share $1,000 Next 15% share $400 Next 25% share $200
$71.40 Square pic 60 photo national institute of technology jamshedpur
$71.40 K Georgetown University
$71.40 K
$71.40 A NMIMS, Mumbai
$71.40 B University of Florida
$71.40 G University of Nottingham Malaysia
$71.40 M University of Minnesota
$71.40 M Cornell University
$71.40 Square pic 60 rk Queen's University
$71.40 Picture?width=160 University of Central Florida
$71.40 S University of California at San Diego
$71.40 Square pic 60 10341511 869957326353724 1047128435534609770 n University of Michigan
$71.40 Square pic 60 screen shot 2016 02 23 at 9.25.04 am Instituto de Empresa
$71.40 Square pic 60 aaeaaqaaaaaaaajeaaaajge3ndg1zwm4lwrmnwqtndqzms1hnzbhltrmodzhoddknzc1na University of Central Florida
$20.00 Square pic 60 index Visvesvaraya Technical University
$20.00 Square pic 60 brock Brock University
$20.00 Square pic 60 fesslerphoto University of Michigan
$20.00 Square pic 60 18556727 1540270352680990 9119367127102793549 o University of Virginia
$20.00 S Salisbury
$20.00 M California Polytechnic State University
$20.00 Picture?width=160 University of Central Florida
$20.00 C Rutgers, The State University of New Jersey
$20.00 S Indian Institute of Technology - Madras
$20.00 N University of Central Florida
$20.00 H University of Central Florida
$20.00 Picture?width=160 Moscow State University
$20.00 Picture?width=160 Arizona State University
$20.00 S Indian Institute of Technology - Bombay
$20.00 E University of leeds
$20.00 Picture?width=160 University of the West Indies
$20.00 Picture?width=160 Middlesex University
$20.00 Picture?width=160 Danang University of Science and Technology
$20.00 Square pic 60 20180310 092343 Wake Forest University
$20.00 L University of British Columbia
$5.90 Square pic 60 linkedin1 McGill University
$5.90 A Arcadia University and Penn Foster College
$5.90 Square pic 60 snapshot 20160313 29 National Institute of Technology Trichy
$5.90 Square pic 60 img 3175 American University
$5.90 K Penn Foster
$5.90 B El Camino College
$5.90 Picture?width=160 University of Central Florida
$5.90 Picture?width=160 minneapolis college of art & design
$5.90 N Rutgers, The State University of New Jersey
$5.90 M Tufts University
$5.90 A University of California, Irvine
$5.90 K Minerva Schools at KGI
$5.90 Square pic 60 me Penn Foster
$5.90 Square pic 60 screen shot 2018 04 11 at 12.08.18 pm Nottingham
$5.90 T University of Central Florida
$5.90 Square pic 60 22904717 1711014992243930 3699691187281171640 o Drexel University
$5.90 K University of South Florida
$5.90 Square pic 60 matthew gaiser calgary bow headshot  1 Queen's University
$5.90 M The University of Nice Sophia Antipolis
$5.90 Picture?width=160 Karlsruhe Institute of Technology
$5.90 Square pic 60 screen shot 2017 06 20 at 5.45.05 pm H N B garhwal
$5.90 D
$5.90 D University of Central Florida
$5.90 Picture?width=160 University of British Columbia
$5.90 Picture?width=160 Columbia University
$5.90 Square pic 60 ahahahaha Yorkville University
$5.90 Picture?width=160
$5.90 Picture?width=160 Indian Institute of Technology - Kharagpur
$5.90 D
$5.90 Square pic 60 jmvi2016 Universidad Santo tomas
$5.90 Square pic 60 e055d075e3640827be795316f0a84c5e  chinchilla tattoo pretty people University of Western Ontario
$5.90 Picture?width=160 Masaryk University
$5.90 Picture?width=160 University of California, Irvine
$5.90 Square pic 60 kaelan Queen's University