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What is your new food idea for vegans / vegetarians / flexitarians?
Challenge Type: food science
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$1,600
top 50%
135
submissions
DONE
71 months ago

Today's healthy eating trend sees more and more health-conscious consumers  choosing vegan and vegetarian foods.   By some reports, the demand for vegetarian food options grew by 987% in the US in 2017!  Of those who don't adhere to strict vegan or vegetarian diets, many are adopting a flexitarian lifestyle with a diet that is predominantly, but not exclusively, plant-based.  As we see so many consumers choosing vegan and vegetarian foods, it's increasingly important for us to understand their preferred eating habits and offer them the new food products they've been looking for!

We are especially excited to hear from those of you who are vegans, vegetarians, or flexitarians!

Deliverables

We seek to offer vegans, vegetarians, and flexitarians new food products as well as an ideal food store experience.  Please share your new product and food store ideas with us by answering the following: 

  1. After answering the eating habits survey question below, briefly expand on your answer by explaining your eating habits and choices. For example, why do you choose to eat this way?
  2. What new food products or offerings would appeal to vegans / vegetarians / flexitarians?  
  3. How could a food store optimize the shopping experience for vegans / vegetarians / flexitarians?  
    1. Where inside of the store would they like to see their products? 
    2. What sort of foods are vegans / vegetarians / flexitarians making at home that a food store could make more convenient?  This could relate to the in-store shopping experience or your new product idea in deliverable 2.  

Considerations: 
-Please submit food or food replacement ideas rather than an idea that is only a beverage.
-We are seeking completely new food product ideas that are not currently on the market.  For example, a pre-existing idea such as Beyond Burger would not appeal to us.  
-Your ideas could relate to any meal (breakfast, lunch, dinner), snacking, or on-the-go convenient food ideas that can be purchased at a food store. 
-As you think of ideas for deliverables 2 and 3, consider what foods vegans / vegetarians / flexitarians might eat in a restaurant that they wish existed at the food store.  Also consider what they have to make for themselves at home that they can't find ready-made or available at a food store. 
-We will be considering the environmental impact of your food product and food store ideas.  Eco-friendly ideas will likely receive a higher score.  
-Top ideas will focus on NEW food products and food store experiences rather than a critique of currently available options.  

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
  • Environmental Impact
  • Product Convenience
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
Leaderboard
$71.40 GAURAV GOYAL national institute of technology jamshedpur
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$71.40 Akshit Gupta NMIMS, Mumbai
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$71.40 Gandhari Nawalage University of Nottingham Malaysia
$71.40 Miguel Granger University of Minnesota
$71.40 Monica Branca Cornell University
$71.40 Ritika Kalra Queen's University
$71.40 Jennifer Bui University of Central Florida
$71.40 Sen Luo University of California at San Diego
$71.40 Kristen Domez University of Michigan
$71.40 Siddharth Choksi Instituto de Empresa
$71.40 Daniel Clark University of Central Florida
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$20.00 Olivia Lewis University of Virginia
$20.00 Sam Bartell Salisbury
$20.00 Melissa J. California Polytechnic State University
$20.00 Moriah Wong University of Central Florida
$20.00 Cameron Berry Rutgers, The State University of New Jersey
$20.00 Sarthak Peshwe Indian Institute of Technology - Madras
$20.00 Nash Williams University of Central Florida
$20.00 Hayley Ullman University of Central Florida
$20.00 Margarita Samborskaya University of Cambridge
$20.00 Daniel Patterson Arizona State University
$20.00 Siddhi Kasliwal Indian Institute of Technology - Bombay
$20.00 Evie Cox University of leeds
$20.00 Dayna Palmer University of the West Indies
$20.00 Jessica Somers Middlesex University
$20.00 Ami Truong University of British Columbia
$20.00 Lucy Xie Wake Forest University
$20.00 Lisa Nguyen University of British Columbia
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$5.90 Ashley Trump Arcadia University and Penn Foster College
$5.90 Ansh Tayal National Institute of Technology Trichy
$5.90 Jake Squier American University
$5.90 Kathryn Arevalo Penn Foster
$5.90 Beatrice Barbat El Camino College
$5.90 Dillon Martin University of Central Florida
$5.90 Sara Nephew minneapolis college of art & design
$5.90 Nishka Uberoi Rutgers, The State University of New Jersey
$5.90 Melissa Adler Tufts University
$5.90 Anchit Roy University of California, Irvine
$5.90 Katja Della Libera Minerva Schools at KGI
$5.90 Kayah Searle Penn Foster
$5.90 Bianca de Verteuil Nottingham
$5.90 Tyler McDonald University of Central Florida
$5.90 Krystyna Salyuk Drexel University
$5.90 Kaitlin Lostroscio University of South Florida
$5.90 Matthew Gaiser Queen's University
$5.90 Milana Vracar The University of Nice Sophia Antipolis
$5.90 Jamal Syed Karlsruhe Institute of Technology
$5.90 Shivani Tomar H N B garhwal
$5.90 Dave Cisek
$5.90 Donna Pilikyan University of Central Florida
$5.90 Kathleen Muir University of British Columbia
$5.90 Michael Spitzer-Rubenstein Columbia University
$5.90 Dyllan Hancott Yorkville University
$5.90 Fraser Baker
$5.90 Saurabh Jain Indian Institute of Technology - Kharagpur
$5.90 Daniel Musser
$5.90 Jorge Mario Vega Iglesias Universidad Santo tomas
$5.90 Jeslyn Chen University of Western Ontario
$5.90 Daniel Koren Masaryk University
$5.90 Jarric Ramos University of California, Irvine
$5.90 Kaelan Lupton Queen's University
Submission questions


Based on your own eating habits, with which of the following do you identify:

(Required)
Vegan
Vegetarian
Flexitarian
None of the above
0 characters Average: 1704 characters
Your solution must be at least 200 characters long
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