How can virtual reality enhance the customer banking experience?
computer science banking technology customer experience virtualization applications customer engagement bank deposits banking industry
top 50%
33 months ago
Small pic atb 1

The exciting new medium of virtual reality has been taking the world by storm! Gaming and entertainment have revolutionized the user experience and their industries using this awesome technology. Although many other industries are looking to adopt VR, the full scope of its potential applications remains unrealized. We are looking to pioneer its use in banking. We want to use VR to enhance the banking experience for customers, and we invite YOU to tell us how!


How can virtual reality be used to enhance a customer’s banking experience? In your response please address the following:

  1. What areas of a customer’s banking experience do you believe can be enhanced with virtual reality technology? Would you focus mainly within online banking, brick and mortar locations, ATMs, or somewhere else?
  2. Specifically, what previous banking process(es) or customer experience(s) would you replace or enhance with virtual reality technology?
  3. How would these applications of virtual reality improve the customer’s banking experience?
  4. Provide a visual to demonstrate what a virtual reality banking interface might look like.
    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Top 10% share $1,000 Next 15% share $400 Next 25% share $200
$55.60 C Thompson Rivers University
$55.60 S California State University, Chico