Wells Fargo
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Next Challenge: How can a bank help Millennial and Gen Z consumers plan to start a family? |
Dialogues on social media can provide tremendous insight into the behaviors, desires, pains, and thoughts of consumers. We'd like your help in developing a repeatable process that identifies, classifies, and extracts the underlying drivers of consumer financial conversations and comments in social media data. Use the dataset attached below.
Provide an analytic report of 1,500 words or less that is structured as outlined below. Text can either be typed directly into the website or uploaded as a separate file. You may edit your Solution on the website until the Contest Deadline. You can compile your submission and upload it as individual files or as a zip file. The word count does not include the programming code used in the analysis, the documentation of the code, or the listing of topics and/or substance included in the Appendix.
Question #1: What financial topics* do consumers discuss on social media and what caused the consumers to post about this topic?
Deliverable A - Describe your Approach and Methodology. Include a visual representation of your analytic process flow.
Deliverable B - Discuss the data and its relationship to social conversation drivers.
Deliverable C - Document your code and reference the analytic process flow-diagram from deliverable A.
Question #2: Are the topics and “substance” consistent across the industry or are they isolated to individual banks?
Deliverable D - Create a list of topics and substance you found
Deliverable E - Create a narrative of insights supported by the quantitative results (should include graphs or charts)
*Focus only on BankA, BankB, BankC, and BankD in the dataset; all other banks are considered non-competitors for this analysis.
Visual aids – Visual metaphors appropriate to the analytics are strongly encouraged. These may include Charts, Plots, Tables, or other types of visual aids.
Example Comment -
I will never bank again with BankA. Today, I simply wanted to close the savings account at the Bank Location on Address. Personal banker Name gave me such a hard time. Because of this, I will never bank at BankA and will tell everyone I know about their poor customer service.
• Topic: Poor Customer Service
• Substance: Customer Attrition
Example Comment -
What the heck is going on with this BankD? They added more ATM machines. Not everyone likes to do banking through a machine
• Topic: ATM
• Substance: Dislike interacting with machines
See the PDF presentation we’re sharing on campus to introduce the challenge or read the blog post.
For accessibility, an audio file of this challenge can be found by clicking here and PDFs can be converted to speech here.
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Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
will receive $2,000 each
| $2,000.00 |
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Scott Jacobs Saint Mary's College of California | |
| $2,000.00 |
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Katherine Balcewicz College of Charleston | |
| $2,000.00 |
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Paul Glenn University of California at Berkeley | |
| $2,000.00 |
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Emily Warman Illinois Institute of Technology | |
| $2,000.00 |
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Maximilian Mezzomo New York University |
