Wells logo

Use social data to identify drivers of online conversations

Dialogues on social media can provide tremendous insight into the behaviors, desires, pains, and thoughts of consumers. We'd like your help in developing a repeatable process that identifies, classifies, and extracts the underlying drivers of consumer financial conversations and comments in social media data. Use the dataset attached below.

100K
top 5
22
submissions
DONE
13 months ago
Deliverables

Provide an analytic report of 1,500 words or less that is structured as outlined below. Text can either be typed directly into the website or uploaded as a separate file. You may edit your Solution on the website until the Contest Deadline. You can compile your submission and upload it as individual files or as a zip file. The word count does not include the programming code used in the analysis, the documentation of the code, or the listing of topics and/or substance included in the Appendix.

Question #1: What financial topics* do consumers discuss on social media and what caused the consumers to post about this topic?


Deliverable A - Describe your Approach and Methodology. Include a visual representation of your analytic process flow.
Deliverable B - Discuss the data and its relationship to social conversation drivers.
Deliverable C - Document your code and reference the analytic process flow-diagram from deliverable A.

Question #2: Are the topics and “substance” consistent across the industry or are they isolated to individual banks?

Deliverable D - Create a list of topics and substance you found
Deliverable E - Create a narrative of insights supported by the quantitative results (should include graphs or charts)

*Focus only on BankA, BankB, BankC, and BankD in the dataset; all other banks are considered non-competitors for this analysis.

Visual aids – Visual metaphors appropriate to the analytics are strongly encouraged. These may include Charts, Plots, Tables, or other types of visual aids.

Example Comment -
I will never bank again with BankA. Today, I simply wanted to close the savings account at the Bank Location on Address. Personal banker Name gave me such a hard time. Because of this, I will never bank at BankA and will tell everyone I know about their poor customer service.
• Topic: Poor Customer Service
• Substance: Customer Attrition

Example Comment -
What the heck is going on with this BankD? They added more ATM machines. Not everyone likes to do banking through a machine
• Topic: ATM
• Substance: Dislike interacting with machines

See the PDF presentation we’re sharing on campus to introduce the challenge or read the blog post.
For accessibility, an audio file of this challenge can be found by clicking here and PDFs can be converted to speech here.

Additional Materials:
Submit your solution
Leaderboard
This challenge has received 22 submissions
Top 5 share 100K
20K Square pic linkedinpicsmall Saint Mary's College of California
20K Square pic wells College of Charleston
20K Square pic 22eb39a University of California at Berkeley
20K Square pic 056fc5f Illinois Institute of Technology
20K Square pic img 2896 New York University
Contact Us!
Share your thoughts, ideas and stories with 300,000 peers Write for our Blog