What does your ideal convenience store look like?
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When people think of Walmart stores, their first thought is likely about our supercenters where customers can get a vast array of goods like food, clothing, and electronics. However, we are in the process of experimenting with a new model - the Walmart convenience store.

We are already experimenting with the convenience store model in Bentonville, Arkansas, and we’re interested in your thoughts on the best way to deliver a convenience store experience that will delight existing Walmart shoppers as well as attract new customers.

Deliverables

Please complete the following:

1) Describe the ideal convenience store that Walmart could create for its shoppers.

· What types of services/products would your store offer?

· What is the layout of the store? Why is this optimal for someone looking to purchase something from a convenience store?

2) Describe the experience your store would provide to shoppers, and how it would entice existing and new Walmart customers.

· How does it deliver on the promise of convenience?

· How is it different from a traditional convenience store?

3) What role does consumer and/or retail technology play in delivering a positive experience for the customers?

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
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