What is the new best Italian American frozen pasta product?
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$1,600
top 50%
90
submissions
DONE
11 months ago
Small pic makingtortellini2

Frederico Bernardi immigrated to the US in 1901 and opened a grocery store that became a tavern serving spaghetti and tortellini made in the basement of the restaurant. Filled pastas were so popular that Federico’s grandson, Jerry, started the first factory in 1968 on Toluca’s Main Street – where it still operates today. We are proud of both our Italian and American heritage and want to create a line of filled frozen pasta products (think raviolis, tortellinis, shells, etc. and lasagna) that celebrate both worlds.

We would like your help in defining what Italian American cuisine is and helping us create delicious products. We are looking for meal, snack and appetizer ideas, specifically around frozen, filled pasta – anything that sounds delicious to you (we are not looking for pizza ideas – even though we know that pizza is delicious).

The pasta product will be consumer facing, in the freezer aisle of your local super market.

Deliverables

Part I: Italian American Vs. authentic Italian Cuisine (short answer, 10-30 minutes)

1. Briefly define “Italian American” cuisine and list a few pasta products you consider to be Italian American.

2. Briefly define “authentic Italian” cuisine and list a few pasta products you consider to be authentic Italian.

3. How is Italian American cuisine different from authentic Italian cuisine?

Part II: Your new Italian American frozen, filled pasta product

1. If you could create a line of filled pasta products inspired by your favorite Italian American dishes, what would you create?

2. How would you package this product? Creative packaging ideas are encouraged!

3. (Optional) Sketches, drawings, CAD renderings, mock-ups, advertisements, videos, graphs or any other visuals that show your new pasta product.

Things to consider:

- Keep it casual. Don't worry about using formal business language, we want to hear what you think in your own words.

- How are we selecting winners? The best submissions will be easy to implement, innovative to the market place, have a large potential to make money as a product, and be cost effective to produce.

- Get creative! We think about filled pastas all the time so try to wow us with a really unique idea!

- Appetizer, meal, snack, desert?!? Your pasta idea can be any type of frozen food item, it just can’t be a pizza!

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
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