What is the new best Italian American frozen pasta product?
food science product development advertising marketing food creative strategy food & beverage restaurants
$1,600
top 50%
90
submissions
DONE
5 months ago

Frederico Bernardi immigrated to the US in 1901 and opened a grocery store that became a tavern serving spaghetti and tortellini made in the basement of the restaurant. Filled pastas were so popular that Federico’s grandson, Jerry, started the first factory in 1968 on Toluca’s Main Street – where it still operates today. We are proud of both our Italian and American heritage and want to create a line of filled frozen pasta products (think raviolis, tortellinis, shells, etc. and lasagna) that celebrate both worlds.

We would like your help in defining what Italian American cuisine is and helping us create delicious products. We are looking for meal, snack and appetizer ideas, specifically around frozen, filled pasta – anything that sounds delicious to you (we are not looking for pizza ideas – even though we know that pizza is delicious).

The pasta product will be consumer facing, in the freezer aisle of your local super market.

Makingtortellini2
Deliverables

Part I: Italian American Vs. authentic Italian Cuisine (short answer, 10-30 minutes)

1. Briefly define “Italian American” cuisine and list a few pasta products you consider to be Italian American.
2. Briefly define “authentic Italian” cuisine and list a few pasta products you consider to be authentic Italian.
3. How is Italian American cuisine different from authentic Italian cuisine?

Part II: Your new Italian American frozen, filled pasta product

1. If you could create a line of filled pasta products inspired by your favorite Italian American dishes, what would you create?
2. How would you package this product? Creative packaging ideas are encouraged!
3. (Optional) Sketches, drawings, CAD renderings, mock-ups, advertisements, videos, graphs or any other visuals that show your new pasta product.

Things to consider:

- Keep it casual. Don't worry about using formal business language, we want to hear what you think in your own words.
- How are we selecting winners? The best submissions will be easy to implement, innovative to the market place, have a large potential to make money as a product, and be cost effective to produce.
- Get creative! We think about filled pastas all the time so try to wow us with a really unique idea!
- Appetizer, meal, snack, desert?!? Your pasta idea can be any type of frozen food item, it just can’t be a pizza!

Leaderboard
This challenge has received 90 submissions
Top 10% share $1,000 Next 15% share $400 Next 25% share $200
$111.10 Square pic aaeaaqaaaaaaaax2aaaajdvlmdhjngjhltvimjgtndljzc05mdk2lwi0n2y1otqxote5yw University of California at Davis
$111.10 Square pic maggie pic small University of California, Santa Cruz
$111.10 Square pic img 7778 University of Oregon
$111.10 Square pic photo on 5 19 12 at 3.54 pm The Ohio State University
$111.10 Square pic img 0133 Virginia Polytechnic Institute and State University
$111.10 Square pic webcourses pic University of Central Florida
$111.10 Square pic img 9458 University of California at Davis
$111.10 0 gplyktqgp7 mrnvcxq dkaqayul7pzucxaa3krfxtw5yilubavztokplkgalx srykf8wbj1xqid Queen's University
$111.10 Square pic img 20160214 085237617 Columbus State Community College
$28.60 Square pic img 1847 Montclair State University
$28.60 Square pic pedros.2016 University of Great Falls
$28.60 Square pic dsc 0500 Brigham Young University
$28.60 Square pic snapshot 20160313 29 National Institute of Technology Trichy
$28.60 Square pic me Dublin City University
$28.60 Square pic screen shot 2016 05 22 at 7.27.17 pm Ithaca College
$28.60 S University of Central Florida
$28.60 R University of Southern California
$28.60 Square pic img072 2 Harvard University
$28.60 Square pic mindsumo dp University of Florida
$28.60 R Brigham Young University
$28.60 S The Ohio State University
$28.60 Square pic 11150197 10202520584414472 4399453219398613851 n University of Central Florida
$28.60 Square pic minf sumo University of Central Florida
$9.10 Square pic 11412071 10152880493357136 5551758920070204692 o New York University
$9.10 Square pic 14102312 914668448661869 7659095777810142465 n UNIVERSITY OF NAPLES FEDERICO II
$9.10 Square pic image Slc
$9.10 Z
$9.10 Square pic img 3461 University of Central Florida
$9.10 Square pic photo on 2 29 16 at 1.29 pm University of Central Florida
$9.10 Square pic img 1762 Hofstra University
$9.10 M University of Central Florida
$9.10 L University of Central Florida
$9.10 V University of Central Florida
$9.10 A University of Central Florida
$9.10 M University of Central Florida
$9.10 C University of Central Florida
$9.10 A Drexel University
$9.10 T University of Central Florida
$9.10 L University of Central Florida
$9.10 D University of Central Florida
$9.10 A University of Central Florida
$9.10 Picture?width=160 University of Central Florida
$9.10 Square pic img 1083 University of Hawaii
$9.10 Square pic patriq hi res 2 Purdue University
$9.10 Square pic business cat is all pictures picc 538716 Nevada System of Higher Education
Represent MindSumo on Campus: Inspire and Empower your friends