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What is your idea for functional, eye-catching food packaging?
engineering design creativity food science engineering design of experiments innovation packaging package design package development
top 10
83 months ago
Small pic sprouted nuts seeds

Our company has created a portable food product made from wholesome

grains and other simple ingredients and we are seeking to find packaging that can support multiple uses. The product can be hand held, eaten straight out of the packaging, or heated and eaten warm. Because of the ingredients used, the product tends to crumble a little bit when you bite into it.

For this challenge, we are interested in three things:

1) Understanding different ways shoppers would consume this product - how, when, and where consumed (ex. portable breakfast replacement, snack, etc.)

2) Exploring innovative packaging ideas for both the primary packaging (which holds each individual product) and also the secondary packaging which holds 4-6 products and would be found on the shelf at supermarkets.

3) Novel packaging solutions that handle crumbs and minimize food waste and also allow for heating if desired.


Please complete the following:

1) How do you think shoppers would consume this product? (ex. portable breakfast, snack, etc.) Explain your thinking and provide examples from everyday life that support your answer. 

2) Describe the packaging that you would use for both the primary packaging (holds each individual product), and also the secondary package that holds the individually wrapped products and is placed on the shelf for purchase.

3) Attach a sketch or design showing what the primary and secondary packaging looks like.

4) How would your packaging idea capture the attention of shoppers, causing them to pause and look at it instead of just moving on to the next item on the shelf?


Keep the following in mind as you submit your solutions:

1) Your packaging idea might be affected by the way you think people will eat the product. Ex. if it will be heated, maybe the packaging needs to tolerate the method of heating. If it will be eaten on the go, maybe the packaging needs to account for crumbs that break away as you take bites. If it is eaten as a handheld, what ergonomics should you design for and how would you minimize food crumb waste?

2) We know you have not been given very much information about the product itself, but that is our intended purpose. We want you to think creatively and try to picture the product and how you would package it without having a perfect idea of what the product looks like.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
5 Winners
will receive $150 each
5 Honorable Mentions
will receive $50 each
$150.00 Square pic 60 150px uga logo.svg University of Georgia
$150.00 Square pic 60 10636095 1103119776381612 5708125254421822333 n Wellesley College
$150.00 A Northeastern University
$150.00 S University of California, Los Angeles
$150.00 Square pic 60 sunny sombrero Colorado State University
$50.00 Square pic 60 image fresnostate
$50.00 Square pic 60 20141224 193836 Pasco-Hernando State College
$50.00 Square pic 60 img 20150627 144747 1435588098349 Columbia University
$50.00 Square pic 60 retrolga University of Providence
$50.00 Square pic 60 img 0073 Northeastern University
Submission questions

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