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What is your idea for functional, eye-catching food packaging?
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57 months ago
Small pic sprouted nuts seeds

Our company has created a portable food product made from wholesome

grains and other simple ingredients and we are seeking to find packaging that can support multiple uses. The product can be hand held, eaten straight out of the packaging, or heated and eaten warm. Because of the ingredients used, the product tends to crumble a little bit when you bite into it.

For this challenge, we are interested in three things:

1) Understanding different ways shoppers would consume this product - how, when, and where consumed (ex. portable breakfast replacement, snack, etc.)

2) Exploring innovative packaging ideas for both the primary packaging (which holds each individual product) and also the secondary packaging which holds 4-6 products and w