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What's a snack mom can enjoy at the end of the day?
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52 months ago
Small pic relaxing mom

In 1888, H.K. Anderson started in a Lancaster, Pennsylvania storefront bakery, hand-twisting German pretzels and baking them to a golden perfection. Since then, our company has grown to produce great snacks, like salty pretzel sticks, peanut butter nuggets, double baked butter balls, and honey wheat braids that everyone can love.

We want to create a new snack that fits in our line and will appeal to busy moms. At the end of a long day, with the kids put to bed, mom need a snack that will let her slow slow down without being too indulgent, heavy, or sweet.


What's your idea for a craveable pretzel snack that will give busy moms delicious premium snacking at the end of their day without making them feel guilty? Specifically:

  1. Describe your snack in detail. What is it made of? How big is it? What are the flavors and textures someone will experience when they eat it?
  2. What should your snack be named?
  3. How will your snack and its name appeal to the target demographic of busy moms?
    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity