Hkandersonlogo

What's a snack mom can enjoy at the end of the day?

In 1888, H.K. Anderson started in a Lancaster, Pennsylvania storefront bakery, hand-twisting German pretzels and baking them to a golden perfection. Since then, our company has grown to produce great snacks, like salty pretzel sticks, peanut butter nuggets, double baked butter balls, and honey wheat braids that everyone can love.

We want to create a new snack that fits in our line and will appeal to busy moms. At the end of a long day, with the kids put to bed, mom need a snack that will let her slow slow down without being too indulgent, heavy, or sweet.

16K
top 50%
89
submissions
DONE
4 months ago
Small pic womanrelaxing pf
Deliverables

What's your idea for a craveable pretzel snack that will give busy moms delicious premium snacking at the end of their day without making them feel guilty? Specifically:

  1. Describe your snack in detail. What is it made of? How big is it? What are the flavors and textures someone will experience when they eat it?

  2. What should your snack be named?

  3. How will your snack and its name appeal to the target demographic of busy moms?

Submit your solution
Leaderboard
This challenge has received 89 submissions
Top 10% share 10.0K Next 15% share 4000.0 Next 25% share 2000.0
1111 Square pic monal jain picture FORE School of Management
1111 K University of Illinois
1111 Z Colorado State University
1111 Square pic pedros.2016 University of Great Falls
1111 M University of California at Berkeley
1111 Square pic fhjcfg University of Central Florida
1111 Square pic 13417509 10204920383928013 5381781288974370839 n University of Central Florida
1111 Square pic img 0269 Towson University
1111 D Binghamton University, SUNY
286 A University of Colorado
286 Square pic dsc 0036 Clemson University
286 Square pic practice info box profile pic University of Minnesota
286 Square pic win 20160606 15 14 16 pro North Carolina State University
286 Square pic 11061729 10153291816037422 8610228348602706849 o University of Florida
286 Square pic 10636591 10204486580338652 7352904898954286497 o Connecticut College
286 D St-andrews
286 T University of Tennessee
286 G University of Dayton
286 S Lehigh University
286 Square pic profile Hofstra University
286 Square pic img 20160214 085237617 Columbus State Community College
286 Square pic 20160725 180408 Daytonastate
286 L University of Central Florida
91 K University of Maryland
91 E McMaster University
91 Square pic unnamed Drexel University
91 C The College of William & Mary
91 Square pic 14348672 1143705245694790 1697641355 n Drexel University
91 M Temple University
91 Square pic img 0110 University of Massachusetts
91 Square pic mindsumo dp University of Florida
91 W Appalachian State University
91 A University of Central Florida
91 X
91 P
91 C University of Central Florida
91 N Miami Dade College
91 Z University of Nebraska - Lincoln
91 S University of Toronto
91 Square pic neat o Harford Community College
91 Square pic 1ce9cce High Point University
91 R University of Central Florida
91 K University of Central Florida
91 Square pic image University of California, Santa Barbara
91 D Nassau Community College
Contact Us!
Share your thoughts, ideas and stories with 300,000 peers Write for our Blog