Next Challenge: How would you prefer to take medications and supplements?
What's the perfect new twist on a carbonated beverage for Millennials?
food science restaurants
See more like this check out our active challenges
$1,000
top 10
152
submissions
DONE
27 months ago
Small pic sonic drinks

At Sonic, we are proud to offer more than a million drink combinations, from candy slushes, our signature cherry limeade, sodas, add-ins, and more. Some enterprising employees and customers have created favorites like the Blue Hawaiian--Sprite with blue coconut flavoring and pineapple--and Strawberry Shortcake--Sprite with vanilla flavoring, sweet cream, and strawberries. The possibilities end only when you imagination does!

Deliverables

Help us come up with a new carbonated beverage offering that Millennials will love? We are open to completely new products with new flavors as well as combinations that mix a current carbonated beverage with exciting add-ins. In your response, address these questions in detail:

  1. What is the next generation carbonated beverage offering that Millennials will love from Sonic?

  2. How important are natural ingredients to you? Would including natural ingredients like real fruit and cane sugar change Millennial interest in this product?

  3. How sweet should this beverage be? Sweet, unsweet, or somewhere in between?

  4. How often would you and other Millennials purchase this beverage? is it a special occasion drink, or something you would grab daily?

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Leaderboard
Top 5 share $750 Next 5 share $250
$150.00 Square pic 60 11130154 1004852249534220 2727675174053426496 n University of South Florida
$150.00 Square pic 60 20141224 193836 Pasco-Hernando State College
$150.00 Square pic 60 win 20160606 15 14 16 pro North Carolina State University
$150.00 Square pic 60 official picture University of Rochester
$150.00 Square pic 60 aaeaaqaaaaaaaawvaaaajda3othhodbmltkzowytndfkzc1hmzyxlwqzzjrmzwuxzdczma Virginia Polytechnic Institute and State University
$50.00 Square pic 60 img 0021 Texas A&M University
$50.00 K University of Maryland
$50.00 Square pic 60 talisman headshot Western Kentucky University
$50.00 M North Carolina State University
$50.00 Square pic 60 10942585 4991479322269 4934270017695221102 n The University of Texas - Pan American