Sonic Drive-In
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What's the perfect new twist on a carbonated beverage for Millennials?
$1,000
top 10
152
submissions
DONE
13 months ago
At Sonic, we are proud to offer more than a million drink combinations, from candy slushes, our signature cherry limeade, sodas, add-ins, and more. Some enterprising employees and customers have created favorites like the Blue Hawaiian--Sprite with blue coconut flavoring and pineapple--and Strawberry Shortcake--Sprite with vanilla flavoring, sweet cream, and strawberries. The possibilities end only when you imagination does!
Deliverables
Help us come up with a new carbonated beverage offering that Millennials will love? We are open to completely new products with new flavors as well as combinations that mix a current carbonated beverage with exciting add-ins. In your response, address these questions in detail:
- What is the next generation carbonated beverage offering that Millennials will love from Sonic?
- How important are natural ingredients to you? Would including natural ingredients like real fruit and cane sugar change Millennial interest in this product?
- How sweet should this beverage be? Sweet, unsweet, or somewhere in between?
- How often would you and other Millennials purchase this beverage? is it a special occasion drink, or something you would grab daily?
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Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
Leaderboard
| Top 5 share $750 | Next 5 share $250 |
| $150.00 |
|
Miles White University of South Florida | |
| $150.00 |
|
Devin Gustus Pasco-Hernando State College | |
| $150.00 |
|
Ethan Chlebowski North Carolina State University | |
| $150.00 |
|
Jenny Zhao University of Rochester | |
| $150.00 |
|
Caitlin Truong Virginia Polytechnic Institute and State University | |
| $50.00 |
|
Becca Whiteman Texas A&M University | |
| $50.00 |
|
Kristi Kan University of Maryland | |
| $50.00 |
|
Kyla Scanlon Western Kentucky University | |
| $50.00 |
|
Matthew Wright North Carolina State University | |
| $50.00 |
|
Saydahli Mejia The University of Texas - Pan American |
