What should we do to draw in qualified prospects at outreach events?
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14 months ago
Small pic camextradeshow1

Every year, our company hosts and attends many events, like those listed below, in hopes of engaging with potential customers--auto dealers--and strengthening existing customer relationships. When hosting an event we seek to attract qualified prospects, (i.e. a potential customer who is in-market for a new vehicle within the next 12 months), engage them once we have their attention and build brand awareness.

Events we attend and host include the following:

- Auto shows

- Local events

- Movie theaters with surprise and delight programs

- Test drive programs at dealerships

- Football games

- Festivals and fairs

- Concerts

Deliverables

  1. What are some innovative ideas for types of events (onsite or online) and consumer engagements that attract qualified prospects and drive traffic and/or leads to our dealer customers.
  2. How do we extend relationships with attendees beyond the event to drive traffic to dealerships and eventually result in a sale where our company gets the contract?
  3. What are some unique interactive experiences that could create buzz on a tradeshow floor? A tradeshow we are focusing on is in New Orleans this year, so some New Orleans-inspired ideas are encouraged.
  4. Last year, for example, the Bumbys gave “a fair and honest appraisal of your appearance” by writing funny, uplifting comments about those who stopped by.

    NOTE: Auto dealers are our customers. We are seeking unique, innovative experiences--similar to the Bumbys--that will generate excitement.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
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