Skip to Main Content
What should we do to draw in qualified prospects at outreach events?
top 50%
71 months ago
Small pic camextradeshow1

Every year, our company hosts and attends many events, like those listed below, in hopes of engaging with potential customers--auto dealers--and strengthening existing customer relationships. When hosting an event we seek to attract qualified prospects, (i.e. a potential customer who is in-market for a new vehicle within the next 12 months), engage them once we have their attention and build brand awareness.

Events we attend and host include the following:

- Auto shows

- Local events

- Movie theaters with surprise and delight programs

- Test drive programs at dealerships

- Football games

- Festivals and fairs

- Concerts


  1. What are some innovative ideas for types of events (onsite or online) and consumer engagements that attract qualified prospects and drive traffic and/or leads to our dealer customers.
  2. How do we extend relationships with attendees beyond the event to drive traffic to dealerships and eventually result in a sale where our company gets the contract?
  3. What are some unique interactive experiences that could create buzz on a tradeshow floor? A tradeshow we are focusing on is in New Orleans this year, so some New Orleans-inspired ideas are encouraged.
  4. Last year, for example, the Bumbys gave “a fair and honest appraisal of your appearance” by writing funny, uplifting comments about those who stopped by.

    NOTE: Auto dealers are our customers. We are seeking unique, innovative experiences--similar to the Bumbys--that will generate excitement.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
$333.30 Square pic 60 10622918 10152666642681499 3242182429956835852 n University of Minnesota
$333.30 Square pic 60 win 20160606 15 14 16 pro North Carolina State University
$333.30 Square pic 60 retrolga University of Providence
$100.00 Square pic 60 img 4146 Lehigh University
$100.00 E University of Minnesota
$100.00 Square pic 60 brian s 2015 photo copy Tulane University at New Orleans
$100.00 Square pic 60 d University of Pennsylvania
$33.30 Square pic 60 10 31 14 pro Walden University
$33.30 Square pic 60 img 7778 University of Oregon
$33.30 Square pic 60 1512460 865550346824852 2040412867902923889 n Elgin
$33.30 Square pic 60 adithya profile Georgia Institute of Technology
$33.30 Square pic 60 best christmas gift ideas for men4 Pima Community College
$33.30 V Stanford University
Submission questions

0 characters Average: 1649 characters
Your solution must be at least 200 characters long
Enter your info to sign in
or sign in with