American auto finance company
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Next Challenge: How can we capture "lamellar shine" for hair in a compelling video demo? |
Every year, our company hosts and attends many events, like those listed below, in hopes of engaging with potential customers--auto dealers--and strengthening existing customer relationships. When hosting an event we seek to attract qualified prospects, (i.e. a potential customer who is in-market for a new vehicle within the next 12 months), engage them once we have their attention and build brand awareness.
Events we attend and host include the following:
- Auto shows
- Local events
- Movie theaters with surprise and delight programs
- Test drive programs at dealerships
- Football games
- Festivals and fairs
- Concerts
- What are some innovative ideas for types of events (onsite or online) and consumer engagements that attract qualified prospects and drive traffic and/or leads to our dealer customers.
- How do we extend relationships with attendees beyond the event to drive traffic to dealerships and eventually result in a sale where our company gets the contract?
- What are some unique interactive experiences that could create buzz on a tradeshow floor? A tradeshow we are focusing on is in New Orleans this year, so some New Orleans-inspired ideas are encouraged.
Last year, for example, the Bumbys gave “a fair and honest appraisal of your appearance” by writing funny, uplifting comments about those who stopped by.
NOTE: Auto dealers are our customers. We are seeking unique, innovative experiences--similar to the Bumbys--that will generate excitement.
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Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
will share $1,000
will share $400
will share $200
| $333.30 |
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Adam Steeber University of Minnesota | |
| $333.30 |
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Ethan Chlebowski North Carolina State University | |
| $333.30 |
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Pedro M University of Providence | |
| $100.00 |
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Hannah Hedstrom Lehigh University | |
| $100.00 |
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Ethan Rockhold University of Minnesota | |
| $100.00 |
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Brian Thrasher Tulane University at New Orleans | |
| $100.00 |
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Brett G University of Pennsylvania | |
| $33.30 |
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Jennifer Miller Walden University | |
| $33.30 |
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Josh Lyman University of Oregon | |
| $33.30 |
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Christina Matayka Elgin | |
| $33.30 |
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Adithya Mohan Georgia Institute of Technology | |
| $33.30 |
|
irma frazier Pima Community College | |
| $33.30 |
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Vishnuvardhan Reddy Stanford University |