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Next Challenge: What is next in talent acquisition?
What should we name our new line of sparkling waters?
food science marketing strategy marketing creativity food
top 10
71 months ago
Small pic lemon juice fruit

Our company has a new line of sparkling water blended with real cane sugar and real fruit and vegetable juices. Some of the flavors we currently have include cucumber lime mint, mango carrot pineapple, raspberry beet rhubarb, and elderflower kiwi kale.

These beverages are refreshing, lightly carbonated, unique waters that will not only quench your thirst, but 10 to 15 percent of the contents will be real fruit and vegetable juices. This line will be a great alternative to soda, providing light carbonation with natural vitamins and minerals.

It is important that we give this line of beverages a name that conveys a feel for the high quality ingredients and their combinations.


Propose a name for this line of beverages. Your suggestion should fit with the line's focus on premium ingredients and novel flavor combinations. Specifically:

  1. What would you name this line of sparkling waters with cane sugar and fruit and beverage juices?
  2. Explain how your name fits well with the line of flavors?

CRITERIA: We are looking for one name to stretch over the entire brand, not names for the individual flavor combinations.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
5 Winners
will receive $150 each
5 Honorable Mentions
will receive $50 each
$150.00 Square pic 60 1410904350302 University of Alabama
$150.00 Square pic 60 img 2472   version 2 University of Colorado
$150.00 M Arizona State University
$150.00 K Eastern Washington University
$150.00 Square pic 60 img 4558 edu
$50.00 S Buffalo State - The State University of New York
$50.00 B University of Delaware
$50.00 Square pic 60 0328151020 Indiana University-Purdue University Indianapolis
$50.00 Square pic 60 screen shot 2016 05 24 at 11.39.09 am Lehigh University
$50.00 Square pic 60 aaeaaqaaaaaaaax2aaaajdvlmdhjngjhltvimjgtndljzc05mdk2lwi0n2y1otqxote5yw University of California at Davis
Submission questions

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