Anonymous Company
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Next Challenge: What are new and innovative ways for CPG companies to gather consumer data? |
Our company has a new line of sparkling water blended with real cane sugar and real fruit and vegetable juices. Some of the flavors we currently have include cucumber lime mint, mango carrot pineapple, raspberry beet rhubarb, and elderflower kiwi kale.
These beverages are refreshing, lightly carbonated, unique waters that will not only quench your thirst, but 10 to 15 percent of the contents will be real fruit and vegetable juices. This line will be a great alternative to soda, providing light carbonation with natural vitamins and minerals.
It is important that we give this line of beverages a name that conveys a feel for the high quality ingredients and their combinations.
Propose a name for this line of beverages. Your suggestion should fit with the line's focus on premium ingredients and novel flavor combinations. Specifically:
- What would you name this line of sparkling waters with cane sugar and fruit and beverage juices?
- Explain how your name fits well with the line of flavors?
CRITERIA: We are looking for one name to stretch over the entire brand, not names for the individual flavor combinations.
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Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
will receive $150 each
will receive $50 each
| $150.00 |
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Kalea Jones University of Alabama | |
| $150.00 |
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Alexander Schwartz University of Colorado | |
| $150.00 |
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Mali Franzese Arizona State University | |
| $150.00 |
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Katherine Setzer Eastern Washington University | |
| $150.00 |
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Aileen Gutierrez edu | |
| $50.00 |
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SHIKHA SHAH Buffalo State - The State University of New York | |
| $50.00 |
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Brian Mahon University of Delaware | |
| $50.00 |
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Kaleb McArdle Indiana University-Purdue University Indianapolis | |
| $50.00 |
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Abby Leslie Lehigh University | |
| $50.00 |
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Constantine Spyrou University of California at Davis |
