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What should we name our new premium water product?
business product development marketing creativity psychology communication sociology ideation innovation branding name generation
top 6
39 months ago
Small pic drink more water 1

The premium water market is ripe for change and disruption, especially when it comes to its appeal to Millennials. For example, the leading brand, Smartwater, has been around for 15 years, and has Jennifer Aniston (who is 46 years old) as their spokesperson. It's time to bring a vibrant and playful premium water to the market, with a special emphasis on appealing to younger Millennials.

The premium water product we're preparing to launch is a ph-balanced product with added electrolytes and minerals for taste. It’s also micro-filtered 4 times and purified using reverse osmosis for great tasting hydration you can feel from the inside out. We have already thought of the brand essence we want to craft (conveying happiness, enjoyment and getting more from what you drink) but we need a name for our new premium water! That's where you come in.


Please complete the following:

1) What do you think we should name our upcoming premium water product?

2) Explain how your name fits with the brand and message we outlined in the brief

Criteria: Keep in mind the following:

1) We do NOT want names that focus on the source of the water (ex. mountain water, glacier water, etc.). We want names that convey to consumers the benefits our water will give them and how they will feel AFTER drinking it.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Top 3 share $450 Next 3 share $150
$150.00 Picture?width=160 University of Central Florida
$150.00 Square pic 60 dsc 0261c Christopher Newport University
$150.00 Square pic 60 1637 University of Southern California
$50.00 Square pic 60 linkedin University of Central Florida
$50.00 Square pic 60 480059 10150969624968817 1502444400 n The Ohio State University
$50.00 Square pic 60 img 3151 University of Washington
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