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Next Challenge: Calling All Ranch and Condiment Lovers!
What should we name our new premium water product?
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71 months ago
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The premium water market is ripe for change and disruption, especially when it comes to its appeal to Millennials. For example, the leading brand, Smartwater, has been around for 15 years, and has Jennifer Aniston (who is 46 years old) as their spokesperson. It's time to bring a vibrant and playful premium water to the market, with a special emphasis on appealing to younger Millennials.

The premium water product we're preparing to launch is a ph-balanced product with added electrolytes and minerals for taste. It’s also micro-filtered 4 times and purified using reverse osmosis for great tasting hydration you can feel from the inside out. We have already thought of the brand essence we want to craft (conveying happiness, enjoyment and getting more from what you drink) but we need a name for our new premium water! That's where you come in.