Anonymous Company
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Next Challenge: How Do You "Sneal?" — Designing the Future of Intentional Eating |
Whiskey is part of the world. There's American Whiskey, Irish Whiskey, Japanese Whiskey, Scotch, and so on. It’s part of music, movies, literature, and fashion - but it feels a bit "stuck in the past" so-to-speak. With so much exciting change happening in other spirits categories such as Rum, Gin, & Tequila, Whiskey has been left behind. We want to blow off the dust and revive the Whiskey category.
How can we create a whiskey that feels culturally relevant? More specifically:
- How can we take whiskey from being an old man drink to an every person drink?
- How can we take whiskey out of dark leather arm chairs and roaring fires to casual early evening hangs outs with friends?
- How can we take whiskey from harsh neat liquid to delicious drinks?
We think Whiskey should be youthful, global, and cool. It's a drink of substance for people of substance. Tell us about your great idea for giving Whiskey a true revival!
This challenge is for participants 21 years or older.
We want to hear your great idea for reviving Whiskey. You are welcome to innovate around all types and categories of Whiskey (American, Irish, Japanese, Scotch, etc.) Specifically, address the following:
- What is your product idea for a brand new Whiskey? (We want your ideas about the product itself, not just advertising ideas!)
- What is your brand? Think about the bottle, the packaging, the label, the way it will be advertised when describing your brand in detail.
- What is special or unique about the Whiskey?
- Who is your target customer? Who will this Whiskey appeal to? Why?
- Why is your idea culturally relevant?
- If you were to announce the launch of your new Whiskey on Twitter, what would your tweet be?
- Provide a visual to bring your product to life. Your visual must include the packaging and label of the product. It is optional to also include the glass/bottle style.
Special Note: Winning submissions will address all of the above deliverables with great detail and thought. Submitting a visual is a requirement to be considered a winning solutions.
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Submissions will be graded on the following criteria:
- 1-10 Scale
will share $500
will share $200
will share $100
| $38.50 |
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Timaya Archie Murphy | |
| $38.50 |
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Chivonne Pretorius | |
| $38.50 |
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Erika Vickers North Carolina State University | |
| $38.50 |
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ERIKA FERNANDES Mumbai | |
| $38.50 |
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Andrew Pollen University of Pennsylvania | |
| $38.50 |
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Joseph Garza | |
| $38.50 |
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Matthew Gaiser Queen's University | |
| $38.50 |
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Julia Wargo Johns Hopkins University | |
| $38.50 |
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J C University of Alberta | |
| $38.50 |
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Roveen Bansal | |
| $38.50 |
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Emilia B Humboldt State University | |
| $38.50 |
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Katy Reinhardt | |
| $38.50 |
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Hannah Semmes University of Virginia | |
| $10.00 |
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Sang Nguyen McGill University | |
| $10.00 |
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Vidyashini Thamodharan University of Sunderland, UK | |
| $10.00 |
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Neechi Okwor Howard University | |
| $10.00 |
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Kuassi Martial ALOUKPE Université du Bénin | |
| $10.00 |
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Amy Beamer University of West Florida | |
| $10.00 |
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Frida Walström stockholms universitet | |
| $10.00 |
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Shivani Tomar H N B garhwal | |
| $10.00 |
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Avijit Majumder Manipal University | |
| $10.00 |
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Shivangi Goel IIM Indore | |
| $10.00 |
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Lorenna Moore University of Oxford | |
| $10.00 |
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Ankush Gupta Boston University | |
| $10.00 |
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Ibrahim Diabaté | |
| $10.00 |
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Blessin Bernard | |
| $10.00 |
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Andrew Edwards Murray State University | |
| $10.00 |
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Zeng Rui Augustine Leong | |
| $10.00 |
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Dakkumalla Susmitha Paul | |
| $10.00 |
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Kevin Ramos University of Cebu | |
| $10.00 |
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Joy Orande Brock university | |
| $10.00 |
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Hamdi Bensalah | |
| $10.00 |
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Brenda Garcia | |
| $3.10 |
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Annika Muehlbradt University of Colorado | |
| $3.10 |
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Portia Cainoy | |
| $3.10 |
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Sharicia Mason Jacobs University Bremen | |
| $3.10 |
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Smruti Rani | |
| $3.10 |
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Kimberly Lucio Universidade Estadual Paulista (UNESP) | |
| $3.10 |
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Siva Kumar | |
| $3.10 |
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Eldana Bekele Sime Unity University | |
| $3.10 |
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Jorge Mario Vega Iglesias Universidad Santo tomas | |
| $3.10 |
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Sydney C. Hofstra University | |
| $3.10 |
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M. Tomás Alonso University of Vigo | |
| $3.10 |
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Roberta Howard Penn Foster | |
| $3.10 |
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Mayank sha Indian Institute of Technology - Delhi | |
| $3.10 |
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Jake Lippman University of Central Florida | |
| $3.10 |
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Steve Chrispin QUISQUEYA University | |
| $3.10 |
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Afreen Akmal American University | |
| $3.10 |
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Michelle Brenda | |
| $3.10 |
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Junalisa Dano Lyceum of the Philippines University - Batangas | |
| $3.10 |
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Rowel Otero | |
| $3.10 |
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Chukwubuzor Perazim | |
| $3.10 |
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Cameron Berry Rutgers, The State University of New Jersey | |
| $3.10 |
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Winnifred Murdock Binns Business College | |
| $3.10 |
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Apoorv Baghel | |
| $3.10 |
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Lauren Partlett | |
| $3.10 |
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rachid fachat University of Texas at Austin | |
| $3.10 |
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Gibran Santa Cruz Ruiz Oregon State University | |
| $3.10 |
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M J | |
| $3.10 |
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Maria Monaliza Adlawan | |
| $3.10 |
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Maricar Tale | |
| $3.10 |
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AVINASH JETHANI | |
| $3.10 |
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Edilson Gomes de Lima Ibero American | |
| $3.10 |
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Mariam Toriola Federal university of Agriculture Abeokuta | |
| $3.10 |
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Abhishek Mishra Abdul Kalam Technical University, Lucknow |