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Help us re-imagine Whiskey!
business product development innovation brand development idea generation
$800
top 50%
130
submissions
DONE
48 days ago
Small pic dylan de jonge pe9t4rojpzq unsplash

Whiskey is part of the world. There's American Whiskey, Irish Whiskey, Japanese Whiskey, Scotch, and so on. It’s part of music, movies, literature, and fashion - but it feels a bit "stuck in the past" so-to-speak. With so much exciting change happening in other spirits categories such as Rum, Gin, & Tequila, Whiskey has been left behind. We want to blow off the dust and revive the Whiskey category. 

How can we create a whiskey that feels culturally relevant?  More specifically:

  • How can we take whiskey from being an old man drink to an every person drink?
  • How can we take whiskey out of dark leather arm chairs and roaring fires to casual early evening hangs outs with friends?
  • How can we take whiskey from harsh neat liquid to delicious drinks?

We think Whiskey should be youthful, global, and cool. It's a drink of substance for people of substance. Tell us about your great idea for giving Whiskey a true revival! 


This challenge is for participants 21 years or older.