Financial planning for Millennials
business advertising customer service marketing strategy market research marketing communications market analysis
$1,000
top 10
40
submissions
40
solutions max
Small pic piggy on money

Consumers often decide where to bank based upon where they take out their first credit card or where their parents bank. Blackhawk believes that Millennials should choose a financial institution that is the best fit for their own specific financial needs, not based on habit, convention, or parental preference.

Most people do not know what a Credit Union is and many have misconceptions about having to belong to a union or special group to join. In reality, there is a credit union for most people!

Blackhawk is trying to figure out how to make Credit Unions a more attractive and relevant option for younger customers.

Will a physical branch be important for a millennial? Why? Or why not?

Deliverables

Please submit the following:

1) Propose a Marketing Strategy highlighting the pros of credit unions that Blackhawk could implement to target & reach Millennials (under the age of 30)

2) How would you successfully implement/execute your Marketing Strategy? (marketing channels, messaging, tactics, etc.)

3) Why do you believe your marketing campaign would be successful? Are there other examples when a similar campaign has had success with the same target market?

4) What metrics could Blackhawk use to measure and evaluate the success of your Marketing Campaign? (think beyond just the # of new Millennial customers).

Tip:

A common struggle for Credit Unions is successfully differentiating themselves form traditional banks (Bank of America, etc) through marketing/advertising. Try to think how you could effectively articulate this difference to potential customers.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
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