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Financial planning for Millennials
Challenge Type: business
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Consumers often decide where to bank based upon where they take out their first credit card or where their parents bank. Blackhawk believes that Millennials should choose a financial institution that is the best fit for their own specific financial needs, not based on habit, convention, or parental preference.

Most people do not know what a Credit Union is and many have misconceptions about having to belong to a union or special group to join. In reality, there is a credit union for most people!

Blackhawk is trying to figure out how to make Credit Unions a more attractive and relevant option for younger customers.

Will a physical branch be important for a millennial? Why? Or why not?


Please submit the following:

1) Propose a Marketing Strategy highlighting the pros of credit unions that Blackhawk could implement to target & reach Millennials (under the age of 30)

2) How would you successfully implement/execute your Marketing Strategy? (marketing channels, messaging, tactics, etc.)

3) Why do you believe your marketing campaign would be successful? Are there other examples when a similar campaign has had success with the same target market?

4) What metrics could Blackhawk use to measure and evaluate the success of your Marketing Campaign? (think beyond just the # of new Millennial customers).


A common struggle for Credit Unions is successfully differentiating themselves form traditional banks (Bank of America, etc) through marketing/advertising. Try to think how you could effectively articulate this difference to potential customers.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
5 Winners
will receive $150 each
5 Honorable Mentions
will receive $50 each
$150.00 Carolyn Wall Drexel University
$150.00 Justin Bowers Purdue University
$150.00 Corey Atterbury University of Missouri - Columbia
$150.00 Michael Reid Portland State University
$150.00 jmdunc University of Michigan
$50.00 Mat Mathew University of Houston
$50.00 Jan Mees University of Utah
$50.00 Mason Ivy California Polytechnic State University
$50.00 Zachary Lund Colorado State University
$50.00 Andy Vavrousek Washington State University
Submission questions

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