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How can we improve and maximize the value of our website?

At Milgard we manufacture and sell the highest quality doors and windows at the best prices. Read below to learn a little bit more about how we do business:

- We don’t sell directly to the public; we sell through dealers, builders and home centers.
- We usually advertise to the public less than some of our competitors (Andersen, Pella, Jeld-Wen, .etc). We rely more on our sales staff, loyal dealers and reputation.
- Customers will often shop ours and our competitors’ websites and then go to home centers to try out product before making a decision.
We want to revamp our website in order to better drive sales of our windows and want to know: what do you think of our site? What changes can we make to ensure it’s most attractive to our competitors? Complete the questions below to tell us!

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top 50%
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submissions
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37 days ago
Deliverables

Put yourself in the position of someone who is about to buy windows (building a new home or remodeling), review our website and take a look at some of our competitors (Andersen, Pella, Jeld-Wen, .etc), then answer the following questions:

1. What are your initial thoughts about about our site (consider design, functionality, usefulness, etc.)
2. What improvements or changes could be made with the goal of having more people who visit the site eventually purchase or windows?
3. Why and how would your proposed changes be effective for meeting this goal?
4. (Optional) Web site mock-ups, a new actual site, app, drawings, videos, or any other media that better show your thinking

Things to consider:

- Broad Audience... All different types of audiences will view our site so any improvements should consider tech-savy and also novice users.
- Show us! It would be awesome if you wanted to create your own website and include a link to it as part of your submission, but even simple mock ups drawn up or in photoshop will be a big help towards you winning a top prize.

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