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Monal Jain
Total Earnings
MBA Marketing FORE School of Management 2016
Institute of Engineering and Technology 2011 Bachelors Computer Engineering
IBM India Pvt Ltd
| Business Manager - Sales
03 Apr 2017 - Present India
| Analyst - Business Development
01 Apr 2016 - 31 Mar 2017 India
Responsible for addressing client proposals in the RFP and RFI stage for infrastructure domain. Understand client requirements and propose solution to their business problems in collaboration with the domain specific senior solution architects, commercials and higher management team. Handle commercial designing for specific revenue generating deals. Brainstorm and question the standard solutions in order to provide customer tailored solutions.
| Marketing Intern
01 May 2015 - 01 Jun 2015 India
Campaign designing and timeline mapping for existing clients and activation of the same. Monitoring of campaign success and failure. Suggest gratification methods and techniques. Recruit new clients. Understand the behavior of target audience and study the competition.
Proctor & Gamble
| Marketing Intern - Virtual
01 May 2015 - 01 Jun 2015 Virtual
Learn marketing concepts with AmbiPur as the key product under consideration. Observe the sale and shelf space of AmbiPur in the market.
| Systems Engineer
28 Sep 2011 - 01 Jul 2014 India
Offshore SME and application management support for a US based retail client in the stores management and marketing domain. Responsible for weekly and daily reports. Continuously look for opportunities to automate and upgrade the pricing applications in the mainframe technology, both from a technical as well as business point of view. Responsible for reducing a major number of MIPS, realigning and rewriting mainframe jobs, leading to an overall year on year reduction of cost.
Projects & Publications
Dissertation: Analyzing Consumer Behavior in the Indian E-Commerce Market (Case of Flipkart)
15 Jun 2015 to 17 Dec 2015 Link
To identify and highlight the critical factors and sub-factors that affect online consumer behavior and motivate them to do online purchase. Suggestion of marketing strategies for the existing e-commerce players and the new entrants in the e-commerce market space. A mix of primary and secondary research methods were employed in order to collect data and understand the perspective of online Indian consumers and e-commerce players.
MBA India - Launch of Maggi Paratha
PESTEL Analysis and Consumer Behavior
MBA India - Assessing the role of cold beverages as a meal accomplishment as part of Market Research course
Marketing Research
MBA India - Term paper on Customer Experience and Serviscape discussing the concepts in brief
Customer Experience and Serviscape
MBA India - Development and Implementation of marketing strategy and demand plan for bikes in a simulation program spread across 3 months.
Business Simulation
MBA India - Study of the brand image of Cadbury Dairy Milk Chocolate as part of Advertising and Brand Management curriculum
Brand image of Cadbury
MBA France - Customer Experence with Apple
Answering the question on management of customer experience in the current global scenario to remain competitive and stimulate customer demand
MBA France - Analysing the role of Integrated Marketing Communication in developing the brand and strategy of Orange PLC
MBA France - Developing a purchasing strategy for Nikon’s Digital Camera using Kraljic Model
Purchasing strategy for Nikon
MBA France - Individual thesis on the Marketing Communication
topic ‘IMC is dead! Long live IMC’
MBA France - Designing marketing and media strategy for the launch of Nokia C3 in India
Marketing and Media Strategy for Nokia C3 launch
Activities & Interests

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