How could 300,000 millennials power up your retail strategy?

Retailers are finding that the best way to innovate at the pace demanded by today’s market is to source ideas externally. MindSumo’s open innovation platform is home to the world’s largest community of millennial solvers. Today, this population of digital natives has the largest share of global buying power. Go direct to the source. Unleash a firehose of ideas and insights at a lower price point than you’ll find anywhere else.

Leading brands like Amazon, Target, and Walmart have used MindSumo’s open innovation platform to gain:
- rich quantitative & qualitative data on the 18-30 yr. demographic
- inventive strategies to boost customer acquisition and retention
- inspiration-sparking messaging, graphics, and mockups

Cases retail
See how these 5 retailers used our creative community

350+ leading companies use Millennials on MindSumo to identify business opportunities

Business companies

"The breadth and depth of input was absolutely phenomenal. You can't get those kind of results using focus groups."
Wells Enterprises Heather Peters: Innovation - Wells Enterprises
"MindSumo allows us to tap into a new high-quality source of innovation quickly and easily. I've thoroughly enjoyed working with the MindSumo team, and have already started creating our next round of challenges!"
American Express Christopher Kuo: Senior Manager, Digital Innovation - American Express
"I was really impressed with the quality of the student submissions. These guys were scary smart and creative!"
Brown Forman Cheryl Small: Director of Innovation Insights - Brown Forman
Each project lasts anywhere from 1-4 weeks and generates about 75-150 unique concepts
consumer insights digital experiences technology applications engagement & retention
1. We help you write a problem statement and define deliverables. Then we launch!
2. Our community of Millennials goes to work and submits their ideas over 30 days.
3. We screen the submissions. You pick your favorites to receive cash prizes.

What could you ask MindSumo?

Small pic targetlogo 6
Boost wellness for our guests and our planet by Target
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Bring more shoppers and item donations to Goodwill by Goodwill Industries of Mid-Michigan
Small pic 711logo
How can we make 7-Eleven more convenient for you? by 7-Eleven
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What can St. Ives do to help the world? by St. Ives
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How do you want to send gift cards from your phone? by Bouxtie
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What can Godiva stores do to attract you? by Godiva
See hundreds more challenges...

Our Community

Large Over 250,000 registered users (100,000 monthly active)
Diverse140+ academic disciplines and professional domains
ResponsiveClients see an average of 100 unique concepts in 4 weeks
Have a project where our community could help?
Tell us the question you'd like help with. We'll send you a free proposal within 2 business days!