Don't Create Your Product Strategy in Isolation

What is more scalable than a focus group and more thorough than a survey? The MindSumo platform, of course.

Home to the largest millennial community of solvers on the market, MindSumo has been instrumental for many of the world’s leading brands. Product teams have used MindSumo to improve upon existing products and co-create new ones. Giving the consumer of the future a seat at the table just makes sense.

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See how these 5 product teams used our creative community

350+ companies use Millennials on MindSumo to identify business opportunities

Philip Sadler of General Mills "The breadth and depth of input was absolutely phenomenal. You can't get those kind of results using focus groups."
Philip Sadler of General Mills "MindSumo allows us to tap into a new high-quality source of innovation quickly and easily. I've thoroughly enjoyed working with the MindSumo team, and have already started creating our next round of challenges!"
Philip Sadler of General Mills "I was really impressed with the quality of the student submissions. These guys were scary smart and creative!"
Business companies
Each project lasts 4 weeks and generates about 100 unique concepts
new feature development technology applications prototyping product testing & validation
1. We help you write a problem statement and define deliverables. Then we launch!
2. Our community of Millennials goes to work and submits their ideas over 30 days.
3. We screen the submissions. You pick your favorites to receive cash prizes.

Example Challenges

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Walmart logo Help improve our online purchase/in-store pickup experience by Walmart
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Screen shot 2016 10 17 at 5.09.14 pm Hack the dorm with Amazon Alexa by Amazon Alexa
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Sonoco logo Take Our Packaging to the Next Level - Coffee, Pet Treats, & Medicines by Sonoco
Small pic pizza hut triple cheese covered stuffed crust
Pizza hut logo How would you improve stuffed crust pizza? by Pizza Hut
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Brand How can we make our footwear visibly more comfortable? by Crocs
Small pic tablet3
Logo copy Design the Next-Generation Tablet Case by Targus

Our Community

Large Over 250,000 registered users (100,000 monthly active)
Diverse140+ academic disciplines and professional domains
ResponsiveClients see an average of 100 unique concepts in 4 weeks
Watch the short film
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